Generative engine optimization (GEO) scores are unreliable because they are based on synthetic queries, not real user data, according to the Interactive Advertising Bureau (IAB), whose measurement fra…
Nielsen is acquiring DoubleVerify for $2.15 billion in cash at $13.60 per share, a 30% premium to the 60-trading day average, with the deal expected to close in the first quarter of 2027. The acquisit…
Travel brands are redefining the journey by creating personalized, culturally relevant experiences, as discussed on ADWEEK's Adspeak podcast with Sheretha Bell of Atlanta Convention & Visitors Bureau,…
Kroger and Target made AI hires, Walmart added a tool for advertisers, and Academy Sports + Outdoors launched Academy Retail Media, a new advertising business with Instacart that gives marketers acces…
OpenAI chief revenue officer Denise Dresser is leaving the company after joining in December, with Dali Rajic, former president and COO of Google-owned cybersecurity firm Wiz, appointed as her replace…
Nielsen announced a $2.15 billion investment in DoubleVerify, positioning the company as a player in the ad-tech market rather than just a referee. The deal, reported by Adweek, is expected to close i…
Meta CEO Mark Zuckerberg said on the company's second-quarter earnings call that Meta has received offers from companies to rent its AI cloud software at a "meaningful premium" over the cost to build …
The Arena Group, owner of Parade, Men's Journal, and The Street, rebranded to Paradium.AI on Monday, declaring itself an AI company while reporting revenue halved to $22 million in Q2, with income dow…
IBM's SVP of marketing and communications, Jonathan Adashek, said at Cannes Lions 2026 that the company's internal AI adoption, dubbed 'client zero,' has driven $4.5 billion in savings over three year…
In an Adspeak by ADWEEK podcast episode, Kevin Blazaitis, president at Omnicom Media Group influencer marketing agency Creo, and Chrissie Hanson, CEO of North America media practice at Dentsu, discuss…
Ryan Detert, founder and CEO of Influential, said influencer marketing has evolved from small PR budgets into a major media channel by focusing on measurable outcomes like offline sales and foot traff…
A new study from market research firm NewtonX on behalf of ADWEEK found that while 69% of 500 marketers surveyed said their companies mandate or strongly encourage using AI, 43% reported receiving no …
Twitch named Christine Cassis, a former executive at Google, Pinterest, Reddit, and Shopify, as its new chief marketing officer on Tuesday, filling a role vacant since Rachel Delphin left in January. …
AI has fundamentally shifted the ad industry, enabling creative projects that were previously impossible, according to a report highlighting six campaigns that could only be made with AI, including br…
Research from NewtonX, surveying 500 industry professionals on behalf of ADWEEK, found that 81% of respondents think marketers overstate their AI proficiencies, and 47% believe senior leadership lags …
Walmart CEO John Furner said customers using its AI assistant Sparky have an average order value 35% higher than non-users, and Sensor Tower data shows 44% of Amazon app sessions using Alexa for Shopp…
Mark Kirkham, CMO of PepsiCo Beverages U.S., said at Cannes Lions 2026 that AI has moved from hype to everyday marketing work, with disruption cycles collapsing from five to ten years to five to ten m…
The New York Times, News Corp, USA Today Co., and People Inc. reported second-quarter earnings this week, with traffic declines attributed to AI. Each publisher is adopting a strategy of licensing con…
Cloudflare will block AI and search crawlers by default for new and free-tier publishers starting September 15, with Financial Times, Condé Nast, The Atlantic, USA Today, and Beehiiv among those prepa…
Snap Inc. chief business officer Ajit Mohan said on The Speed of Culture podcast that the age of performative social media is ending as users shift to private messaging, and that Snap is investing in …