Key Takeaways
- [X is previewing AI-generated labels that explain why posts get flagged and let users appeal decisions.](#)
- [X's new head of safety, argues AI-led moderation creates auditable records better than human review.](#)
X’s AI-powered content moderation system once mistakenly labeled a post featuring an image of a SpaceX rocket launch as “adult content.” No one, including the author of the post, could see why.
That’s the problem Michael O’Herlihy, a Twitter veteran who recently rejoined X as head of safety, wants to fix.
In the future, X’s content moderation systems may show their decisioning process, he suggested at the Brand & AI Safety Summit in New York on Tuesday (Nov. 10). There, O’Herlihy previewed designs for labels displayed beneath content on X that explain what its AI detected in a post, detail how exactly the post’s reach was limited after being flagged, and allow users to appeal the decision.
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