Key Takeaways
- [The Trade Desk and Dstillery’s AI agents can build custom audiences in minutes, not days.](#)
- [Performance insights and targeting goals can inform new audiences to be built mid-flight.](#)
The Trade Desk is connecting Ask Koa, its conversational agentic platform, with adtech firm Dstillery’s agentic platform, DS-1, to help ad buyers create custom audiences in minutes rather than days.
The integration lets the two companies’ AI agents communicate during live campaigns, using performance insights and an advertiser’s targeting goals to identify and build new audiences that can be activated through The Trade Desk.
Advertisers could already buy Dstillery’s custom audiences through The Trade Desk, but building them required manual coordination and typically took four days, said Taejin “TJ” In, Dstillery’s chief product officer.
UNLOCK FULL ACCESS #
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.