{"slug": "the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign", "title": "The Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-Campaign", "summary": "The Trade Desk has connected its conversational agentic platform Ask Koa with adtech firm Dstillery's agentic platform DS-1, letting the two companies' AI agents communicate during live campaigns to build custom audiences in minutes instead of the four days manual coordination previously required, according to Dstillery chief product officer Taejin \"TJ\" In. The integration uses performance insights and an advertiser's targeting goals to identify and build new audiences that can be activated through The Trade Desk, though ad buyers question whether the speed improvement will actually drive higher spend.", "body_md": "### Key Takeaways\n\n- [The Trade Desk and Dstillery’s AI agents can build custom audiences in minutes, not days.](#)\n- [Performance insights and targeting goals can inform new audiences to be built mid-flight.](#)\n- [Despite speed improvements, ad buyers question if the integration will actually drive higher spend.](#)\n\nThe Trade Desk is connecting Ask Koa, [its conversational agentic platform](https://www.adweek.com/media/exclusive-leaked-deck-outlines-the-trade-desks-agentic-plans-for-h2-2026/), with adtech firm Dstillery’s agentic platform, DS-1, to help ad buyers create custom audiences in minutes rather than days.  \n\nThe integration lets the two companies’ [AI](https://www.adweek.com/category/artificial-intelligence-2/) agents communicate during live campaigns, using performance insights and an advertiser’s targeting goals to identify and build new audiences that can be activated through [The Trade Desk](https://www.adweek.com/programmatic/the-trade-desks-10-years-on-wall-street-booms-busts-and-the-battle-for-whats-next/). \n\nAdvertisers could already buy Dstillery’s custom audiences through The Trade Desk, but building them required manual coordination and typically took four days, said Taejin “TJ” In, Dstillery’s chief product officer.\n\n## UNLOCK FULL ACCESS\n\nSubscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.\n\n[VIEW ALL SUBSCRIPTION OPTIONS](https://www.adweek.com/subscription/)", "url": "https://wpnews.pro/news/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign", "canonical_source": "https://www.adweek.com/programmatic/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign/", "published_at": "2026-11-04 09:27:40+00:00", "updated_at": "2026-11-04 14:51:01.608864+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-agents", "ai-products"], "entities": ["The Trade Desk", "Dstillery", "Ask Koa", "DS-1", "Taejin \"TJ\" In"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign", "markdown": "https://wpnews.pro/news/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign.md", "text": "https://wpnews.pro/news/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign.txt", "jsonld": "https://wpnews.pro/news/the-trade-desk-and-dstillery-link-ai-agents-to-reshape-audiences-mid-campaign.jsonld"}}