Disney Deploys Dashboard Tracking AI Token Usage

Disney has deployed an internal AI Adoption Dashboard that tracks per-employee usage of AI tools like Claude and Cursor, including call frequency, request volumes, and token consumption. The dashboard revealed approximately 1.4 million Claude invocations and 3.1 billion tokens processed across 4,800 employees over nine workdays, with one user invoking Claude 460,600 times. Disney management flagged concerns about 'tokenmaxxing'—inflating usage metrics through meaningless tasks—as the company balances velocity incentives with cost control.