The post created in sponsorship with Treasure AI
This week, Treasure AI (formerly Treasure Data) hosted Agentic World 2026 in Miami, inviting leaders in marketing, data, and AI to present on the latest agentic technology. Amid the news, the company also unveiled new products and features that leverage their proprietary customer data platform.
Treasure AI introduced Digital Workers, autonomous agents integrated into a marketer’s workflow, and Personalization Studio, a user interface that lets marketing teams have real-time website personalization for their campaigns. According to Rafa Flores, chief product officer at Treasure AI, launching these products at Agentic World gave the company direct access to their customers.
“For us, the right time to release is when we can put the work in front of customers and let them judge it for themselves,” Flores told ADWEEK. “Our strongest proof is our customers. At a moment when AI is being pushed at people from every direction, Agentic World gives us the chance to meet them in person, guide them through what we’ve built, and show it working live on stage without preset commands.”
Both products are available now to Treasure AI customers.
The company also announced Engagement-Based Pricing for email marketing, which changes the pricing model from cost-per-email to cost-per-click. Now, Treasure AI is betting on its data and intelligence driving action.
“If SaaS is truly dead and you’re still charging the same way SaaS was built, it doesn’t make sense,” Flores said. “We’re putting it to the test.”
Treasure AI also announced AI signals for AI decisioning as part of their Intelligent CDP.
Agentic products working alongside the human marketer
Treasure AI’s new products are meant to work within a human-driven marketing workflow. Flores described the Digital Workers as autonomous AI agents that can be “always on” and working for the marketer 24/7. They are meant to take on the tedious work that marketers often don’t want to do, like performance reporting or SEO optimization.
“We’re not saying we’re going to displace human labor,” Flores clarified. “What we’re saying is that while you sleep, digital workers can always be on for the true concept of ‘always on marketing.’”
Flores gave an example of a marketing team tasked with GEO (generative engine optimization). The team can offload GEO tasks, like engaging with web visitors and analyzing marketing channels, to a digital worker, which also has the ability to feed the data it gathers back into the customer data platform.
When the human marketer checks in, the digital worker will have created a series of actionable steps. The marketer, using human insight, can give approval or edit the steps, and then send the digital worker back to work.
“We call it a ‘continuous context loop,’” Flores said.
AI safety & guardrails
AI safety is a hot topic, Flores brought up the fact that the Digital Workers are built with a “kill switch.” Flores stressed that the Digital Workers are “fully governed” and the marketer has full control in the system and AI and digital safety has been a value of the company for a long time.
“We are powered by a lot of data,” Flores stated. “We have to safeguard that.”
Flores shared that during Treasure AI’s early days, rather than speed up their AI development like a lot of other companies did, the company built thoughtfully and deliberately with privacy and security in mind. That patience has paid off because the company is not in a position of having to backtrack.
Recognized by their peers
Treasure AI was recently nominated for several AI awards.
The Cloud Awards shortlisted Treasure AI Studio in three categories: AI Innovation of the Year, Best Use of AI in Sales & Marketing, and Best Use of AI in Creative Industries, Media & Advertising.
The OMMA Awards nominated Treasure AI in the category of Excellence in Online Advertising – Artificial Intelligence for their work with Nestlé.