The Trade Desk cut about 585 jobs on Sept. 4, roughly 15% of its global headcount, as the programmatic advertising company faces questions about its future. Separately, Meta launched Muse, a personal …
DeepIntent launched Cora, an agentic AI marketing platform for healthcare and pharma advertisers, following the $637 million majority-stake sale to Vitruvian Partners that the company pledged to use f…
Intuit's Consumer Group EVP and general manager Mark Notarainni said on The Speed of Culture podcast that AI agents now monitor revolving debt and compare users' situations against a marketplace of le…
In a Brandweek session of Adspeak with ADWEEK, Mastercard EVP of global brand strategy and innovation Cheryl Guerin, Newell Brands CMO Nick Hammitt, and Uber Advertising head of global measurement sci…
SAS, a data analytics provider, partnered with Liverpool FC as the club's official AI marketing automation partner and brought their collaboration to a Brooklyn rooftop event where fans mimicked forme…
Zocdoc has partnered with Google Gemini to let users book medical appointments directly within the AI chatbot, marking the first integration of its kind. The collaboration, announced last week, allows…
The Trade Desk is rebooting its central ad-buying platform Kokai with new agentic features and addressing executive departures, including top engineer Aravind Chandrasekharan, as part of a turnaround …
The Trade Desk, the world's largest independent ad-buying platform, launched a refreshed version of its Kokai media planning, buying, and measurement tool on Thursday, introducing a suite of AI tools …
Anthropic, the AI company behind Claude, has avoided both content licensing deals and lawsuits from digital publishers, unlike rivals OpenAI, Google, and Perplexity, according to interviews with four …
OpenAI is testing negative targeting guidance options for its ChatGPT ads system with a small group of advertisers, spokesperson Taya Christianson confirmed to ADWEEK. The feature would let advertiser…
The Trade Desk is building a central AI conversational interface called Ask Koa, which will route media buyers to specialized agents for tasks such as audience building, campaign creation, insights, a…
The Trade Desk's senior vice president of engineering, Aravind Chandrasekharan, is departing after more than 12 years, with his last day on Aug. 28. He will join Branch, a mobile attribution platform,…
Heineken USA Chief Marketing Officer Alison Payne said on The Speed of Culture podcast that the brand's 'Fans Have More Friends' platform is built on the insight that fandom gives people an immediate …
Hightouch, a customer-data-platform-turned-agentic-marketing-system that raised $150 million in a Series D in April and is valued at $2.75 billion, has hired Jitendra Kumar, a 20-year Google veteran w…
According to TD's 2026 AI Insights Report, 78% of Americans use AI tools daily, but only 62% trust AI to provide honest and reliable information, creating a trust gap that marketers must bridge by com…
Nik Kleverov, co-founder and chief creative officer at Native Foreign, said on the Adspeak podcast that AI should be a creative accelerant, not a human replacement, citing work for Toys"R"Us, Coca-Col…
ADWEEK's Brandweek conference will return to Atlanta from Sept. 15–17, 2026, featuring marketing leaders from Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, and State Farm, with a full day dedica…
Omnicom quietly transferred at least 468 staffers who built its Omni AI-powered platform to third-party contractor Endava in June and July, according to documentation obtained by ADWEEK. The transfers…
Frontier AI models can produce polished but potentially misleading marketing plans, and CMOs must become 'hybrid' leaders who combine AI's speed with human judgment to avoid traps such as superficial …
Iterable CEO Sam Allen said AI is transforming marketing technology by enabling true one-to-one personalization at scale, but cautioned that AI lacks the human context needed to make strategic decisio…