Adobe Chief Marketing Officer and EVP of Global Marketing Lara Balazs said at the Cannes Lions 2026 festival that enterprise AI adoption is shifting from fear to confidence, citing the NFL, Disney, L'…
Nick Tran, president and CMO of First Round, a joint venture between Diageo and Main Street Advisors, said on the Brave Commerce podcast that brands should build culture rather than chase it, and that…
OpenAI is integrating with AppsFlyer, a mobile attribution and marketing analytics platform, to bring in-app measurement to ChatGPT ads, giving brands visibility into installs, in-app purchases, and s…
ADWEEK's 2026 Tech Stack Awards recognize influential marketing technology products, including Attentive AI, Incremental, Zeta Global, and beehiiv, which have driven significant revenue impacts for br…
Major advertising agencies are expanding beyond traditional advertising and media to drive growth, as AI and shrinking client budgets reshape the industry. Publicis acquired sports marketing agency 16…
Bayer is building discoverability and shopability across six over-the-counter brands in AI answer engines, while Zoom automated product naming with an internal AI agent and is hiring a dedicated AI en…
Stagwell CEO Mark Penn said the agency holding company will double its new business team after posting a 45% year-over-year increase in new business revenue, reaching $171 million in Q2, and winning a…
X and the World Federation of Advertisers (WFA) have settled their brand safety dispute, but the broader conflict over ad placement and content moderation remains unresolved. The settlement comes as G…
Meta reported Q2 revenue of $60.8 billion, up 28% year over year, but its shares fell in after-hours trading after the company issued a weaker-than-expected Q3 revenue outlook and disclosed rising cos…
Higgsfield, a San Francisco-based AI video startup, named Mariam Asmar as its first head of B2B marketing on Wednesday. Asmar, who started July 13, will oversee enterprise marketing and report to CEO …
Cox Automotive senior director Trent Thacker said on ADWEEK's Adspeak podcast that the company uses AI to generate animatics for rapid testing and create AI-powered consumer personas, while maintainin…
AI-generated content designed to harvest ad dollars is passing quality checks used by advertisers, according to a report from the Trustworthy Accountability Group, the Association of National Advertis…
Higgsfield AI, in partnership with ADWEEK, launched the 'Adathon' contest with an $85,000 prize pool in platform credits for teams that produce the best AI-assisted advertisement for a real brand. The…
Canva has become the world's third most-used generative AI consumer product by monthly visits, behind ChatGPT and Google Gemini, according to analysis from VC firm a16z. In June, the Australian-founde…
Behr promoted Andy Lopez to CMO amid a digital transformation that includes new AI tools to help DIYers with color selection. Allyson Witherspoon left Nissan after 12 years to become CMO of General Mo…
Havas reported €724 million ($824 million) in Q2 2026 net revenue, a 3.8% year-over-year increase, as the advertising group leans into an AI-first identity. North America organic net revenue grew 6.4%…
Google is accelerating its AI spending even as its core search business shows early signs of weakness, according to a report from Adweek's AI, Tech & Money newsletter. The company's heavy investment i…
Meta CEO Mark Zuckerberg posted a 45-second video titled “The Future Is for Everyone” on July 29, positioning AI as a force for human connection rather than isolation, ahead of Meta’s Q2 earnings call…
Alphabet reported Q2 revenue of $119.8 billion, up 24% year-over-year and beating analyst estimates of $116.9 billion, driven by a 82% surge in Google Cloud revenue to $24.8 billion from enterprise AI…
Forcing AI adoption from the top creates anxiety and resistance inside marketing teams, warns Rafa Flores, chief product and growth officer at Treasure AI, in an interview at Cannes Lions 2026. Flores…