Behr has promoted longtime marketer Andy Lopez to chief marketing officer, expanding his role to include product strategy, marketing, and innovation as the paint brand undertakes a major digital trans…
Brand tracking startup Tracksuit has acquired Hall, a Sydney-based startup that measures how brands appear in AI assistant responses, adding AI-monitoring capability to its existing business of survey…
Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…
Anthropic, an AI company, launched a campaign titled 'Hope in Hard Questions' by agency Mother, taking on AI's hardest questions in an ad that caught the attention of Adweek's editors as one of the we…
Publicis Groupe raised its full-year organic growth outlook to 4.5%-5% after posting 4.8% year-on-year net revenue growth in Q2 2026, driven by client adoption of AI-powered marketing services, which …
Global private equity deployment in technology collapsed from roughly 30% of total value last year to just over 10% in the first quarter of 2026, according to EY, as investors concluded they could not…
The Trade Desk has appointed Kristi Argyilan, Uber's top ad executive, as its new chief commercial officer, effective later this month. Argyilan will report to CEO Jeff Green and focus on driving grow…
A new study from HR tech firm Howdy of more than 1,000 Americans found that just 26% are currently paying for an AI platform, while 54% said they would drop an AI tool if they had to pay for it. Adopt…
Jeremy Fain, co-founder and CEO of Cognitiv, said on ADWEEK's Adspeak podcast that deep learning is reshaping advertising by leveraging massive data sets, predictive algorithms, and real-time optimiza…
A coalition of book publishers and authors, including Hachette Book Group, Cengage Learning, Elsevier, and novelist Scott Turow, filed a class action lawsuit against Google in the U.S. District Court …
OpenAI's ad business is on pace to miss its own five-year revenue forecast by 90%, according to Emarketer. The AI lab projected $2.5 billion in ad revenue this year and $100 billion by 2030, but Emark…
Anthropic launched a new film, 'Hope in Hard Questions,' as part of its Keep Thinking campaign to position itself as a responsible AI company. The ad, created from questions gathered from over 120,000…