Hightouch, the customer-data-platform-turned-agentic-marketing-system that in April closed a $150 million Series D, is bringing on Google’s agency heavyweight Jitendra Kumar to make inroads with the industry’s biggest agencies, brands, and tech partners.
Kumar is a 20-year Google veteran; most recently, he oversaw U.S. agency partnerships for Google Customer Solutions. Now, as Hightouch’s first head of commercial for advertising, Kumar will develop and manage partnerships with big agencies and brands, and help them apply data and AI capabilities across their media workflows.
The appointment arrives at a moment of high momentum for the nascent company, which emerged from the startup incubator Y Combinator in 2018.
source & further reading
adweek.com — original article
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