Runway launched Runway Ads, an AI agent inside its web app that creates ad variations and analyzes performance across Meta, Google, and TikTok, with AI development platform Lovable as launch partner. …
DoorDash launched a Model Context Protocol (MCP) integration for corporate ordering and began piloting an Apple Messages feature that lets users text orders, co-founder Andy Fang said at a San Francis…
Amazon unveiled Amazon Ads Agent at its annual Unboxed advertising event in San Francisco, replacing the Amazon Ad Console as the interface advertisers use to buy and manage campaigns. The new platfor…
Henkel's Pravana brand generated about 60,000 pieces of creator content this year, up from the 300 to 400 assets its marketing team traditionally produced annually, prompting the company to use AI and…
Scope3 rebranded as Apostra to reflect its shift from measuring carbon emissions across the ad supply chain to an AI focus, CEO Brian O'Kelley said. The company, which launched in 2022, said its agent…
WPP opened Devon's Point, a 34,000-square-foot AI-powered production hub in east London, operated by its WPP Production division of 10,000 production professionals and home to creative technology stud…
Luma's first annual "State of Creative Professionals and AI: 2026" report, which surveyed 760 creative professionals, found that 81% of creative professionals are using AI to create and release conten…
Flam, an AI content platform that recently announced a Series B funding round, is pushing its Flicks tool into the market to let brands build interactive ads that adapt to audience behavior in real ti…
Higgsfield AI's team of 280 people produced 1,000 units of content in the two days before a Brandweek 2026 workshop, where the company demonstrated real-time AI-powered marketing and TV asset creation…
Hootsuite CMO Christina O'Reilly said at a Brandweek 2026 fireside chat with ADWEEK that social media managers are becoming "architects or directors of AI agents" that autonomously manage production w…
Amazon has blocked Meta's Muse AI agent from shopping on Amazon.com, telling ADWEEK it was not made aware in advance that Muse would access its store and did not authorize it. Users attempting to shop…
Anthropic CEO Dario Amodei and Nvidia CEO Jensen Huang clashed over AI safety regulation at Salesforce's Dreamforce event, where Amodei advocated for independent evaluators to get permanent access to …
Google rolled out new AI-powered shopping tools ahead of the holidays, including AI performance insights in Merchant Center and expanded capabilities for its Universal Commerce Protocol (UCP), accordi…
Salesforce reported a 72% increase in the number of AI agents built on its platform and a 90% rise in agentic work units, according to Gautam Vasudev, svp of Agentforce contact center & Salesforce Voi…
AI-R Studio won Higgsfield's inaugural Adathon competition, announced at Brandweek 2026 in Atlanta on Wednesday, Sept 16, taking home $50,000 in credits on the Higgsfield AI media platform. The month-…
OpenAI CEO Sam Altman said at Salesforce's Dreamforce conference Tuesday that accidents with increasingly capable AI models are "regrettably" unavoidable, and urged the industry to build a culture of …
Nvidia CEO Jensen Huang and Anthropic CEO Dario Amodei used the same Dreamforce opening keynote stage on Tuesday to publicly clash over whether AI development should slow down, in front of 12,000 atte…
Alexis Ohanian-backed startup Plot surfaced TikTok creator Samara Boulter to Benefit Cosmetics after her seven mentions of the brand in the last three months earned over 32 million views, according to…
ADWEEK and Code and Theory are partnering to host a beginner-intermediate masterclass at Brandweek on Wednesday, Sept. 18 from 1-1:45 p.m. at the Spotlight Stage North, teaching marketers how to use A…
Rafa Flores, chief product officer at Treasure.AI, told Adspeak by ADWEEK editor in chief Ryan Joe that marketers should start with contained, low-risk AI experiments before scaling the technology acr…