Scott Ensign

Butler/Till, an independent media agency, reported that an agentic AI campaign run with PubMatic for Geloso Beverage Group cut supply chain and tech costs by roughly 80%, delivered 40% more impression…

Butler/Till and iHeartMedia extended agentic media buying tests into audio, running a four-week campaign in July and August that used AI agents to activate media buys totaling just under $10,000 for a…

Butler/Till, an independent media agency, has completed at least half a dozen tests of agentic media buying since May, expanding from CTV to online video, display, and streaming audio, but each client…