A new Adweek report finds that about 14% of ads appearing in ChatGPT have no relevance to the user's query, highlighting limited advertiser controls over ad placement in the AI chatbot. Separately, Om…
OpenAI has begun rolling out advertisements inside ChatGPT, starting with users in India in late August 2026, following launches in the USA in February 2026 and Europe in early August 2026. The ads, m…
Omnicom quietly transferred at least 468 staffers who built its Omni AI-powered platform to third-party contractor Endava in June and July, according to documentation obtained by ADWEEK. The transfers…
Butler/Till and iHeartMedia extended agentic media buying tests into audio, running a four-week campaign in July and August that used AI agents to activate media buys totaling just under $10,000 for a…
OpenAI will expand ChatGPT Ads to 31 European markets, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark, and Austria, during the week of August 24, 2026, marking its l…
OpenAI will begin serving ads to ChatGPT users across 31 European markets on Monday, August 24, marking the six-month milestone of its ads business. The expansion follows a U.S. pilot in February and …
Agency holding companies are increasingly using free AI services and discounted data offerings as lures to grow their principal media businesses, which have become a major source of profit margin, acc…
Omnicom CEO John Wren said on the company's Q2 earnings call that the marketplace has not yet seen the cost of AI, acknowledging that pricing remains unresolved. Omnicom is folding AI costs into large…
Agencies face pressure as AI tools like ChatGPT commoditize content production, but the real threat is that AI has replaced what agencies traditionally charge for, not the agencies themselves. Omnicom…
Omnicom Media Group North America CEO Ralph Pardo said the traditional holding company model is over as AI automates media buying tasks, and the agency is rethinking its business to focus on strategy …
Omnicom CIO Leif Maiorini says CIOs must adapt to shrinking IT roadmaps and prepare for agentic AI to fundamentally change business processes, compressing vertical organizational structures into horiz…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…