Omnicom

Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…

At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…