OpenAI will expand ChatGPT Ads to 31 European markets, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark, and Austria, during the week of August 24, 2026, marking its l…
OpenAI will begin serving ads to ChatGPT users across 31 European markets on Monday, August 24, marking the six-month milestone of its ads business. The expansion follows a U.S. pilot in February and …
Nielsen is acquiring DoubleVerify for $2.15 billion in cash at $13.60 per share, a 30% premium to the 60-trading day average, with the deal expected to close in the first quarter of 2027. The acquisit…
Major advertising agencies are expanding beyond traditional advertising and media to drive growth, as AI and shrinking client budgets reshape the industry. Publicis acquired sports marketing agency 16…
Agency holding companies are increasingly using free AI services and discounted data offerings as lures to grow their principal media businesses, which have become a major source of profit margin, acc…
Optable CEO Vlad Stesin told AdExchanger that agentic advertising is moving from theory to practice, with workflow automation as the essential starting point. He highlighted Publicis's $2.2 billion ac…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…
Mars Snacking is shifting from broad TV ads to personalized marketing powered by consumer data and AI, according to chief brand officer Rankin Carroll. The company is using Publicis' Connected ID syst…