Optable CEO Vlad Stesin told AdExchanger that agentic advertising is moving from theory to practice, with workflow automation as the essential starting point. He highlighted Publicis's $2.2 billion ac…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…
Mars Snacking is shifting from broad TV ads to personalized marketing powered by consumer data and AI, according to chief brand officer Rankin Carroll. The company is using Publicis' Connected ID syst…