OpenAI announced on August 18, 2026, that ChatGPT Ads will expand to 31 European markets the following week, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austr…
OpenAI will expand ChatGPT Ads to 31 European markets, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark, and Austria, during the week of August 24, 2026, marking its l…
OpenAI will begin serving ads to ChatGPT users across 31 European markets on Monday, August 24, marking the six-month milestone of its ads business. The expansion follows a U.S. pilot in February and …
In an Adspeak by ADWEEK podcast episode, Kevin Blazaitis, president at Omnicom Media Group influencer marketing agency Creo, and Chrissie Hanson, CEO of North America media practice at Dentsu, discuss…
Media agencies including WPP and Dentsu are tentatively exploring vector-based targeting, which uses numeric 'vector embeddings' of data like geography and purchase history to find audiences without r…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…