Dentsu

Media agencies including WPP and Dentsu are tentatively exploring vector-based targeting, which uses numeric 'vector embeddings' of data like geography and purchase history to find audiences without r…

At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…

Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…