Butler/Till, an independent media agency, reported that an agentic AI campaign run with PubMatic for Geloso Beverage Group cut supply chain and tech costs by roughly 80%, delivered 40% more impression…
Butler/Till and iHeartMedia extended agentic media buying tests into audio, running a four-week campaign in July and August that used AI agents to activate media buys totaling just under $10,000 for a…
Butler/Till, an independent media agency, has completed at least half a dozen tests of agentic media buying since May, expanding from CTV to online video, display, and streaming audio, but each client…
Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…