Dept

Media agencies are building audit tools to monitor AI agents used in media planning and buying, aiming to prevent cost overruns and errors such as hallucination. A Gartner survey of 1,300 senior marke…

Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…

Dept launched Deptify, an AI orchestration system that connects existing marketing tools without absorbing them, charging only for outcomes rather than technology. The system, accessed through an assi…