Q2 2026 marked a turning point for AI-native advertising as OpenAI launched ads in ChatGPT across eight countries, introduced self-serve tools and CPC bidding, and formed partnerships with adtech firm…
Media agencies like WPP and Dentsu are exploring vector-based targeting, which uses numeric embeddings of audience data to improve ad targeting without relying on IDs. The technique is still nascent b…
Daniel Hulme, CEO of Conscium and chief AI officer at WPP, asked Elon Musk on a yacht in Cannes to invest in solving machine consciousness. Hulme, a leading UK AI expert, discussed his career and visi…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…
Agencies including WPP, Dentsu, and Butler/Till are racing to develop AI agents for media buying and planning, aiming to gain a competitive edge. However, brands like Hyundai are using the same techno…
Monks, the digital arm of S4Capital, appointed Gila Wilensky as EVP and head of data and media for North America. Wilensky, formerly chief solutions officer for WPP North America, will oversee the age…
Marketers are shifting content budgets toward creators, agency services, and tools to influence AI-generated search results, rather than spending heavily on AI search ads. Brands like Butterball and P…
Higgsfield launched Supercomputer 2.0, an enterprise marketing automation agent built on NVIDIA’s Agent Toolkit, claiming 78% of Fortune 500 companies use its platform. The AI video startup says the s…
WPP launched a Buyer Agent for Video on June 18, partnering with Disney, Netflix, NBCUniversal, Paramount, Fox, IAB Tech Lab, and Prebid.org to establish governance standards for agentic media buying.…
WPP has appointed Dr. Laura Weis as head of human-AI strategy and transformation to help the advertising giant integrate AI with its workforce. Weis argues that businesses must redesign work around hu…
Snapchat announced a 10x increase in advertisers in India over two years, driven by immersive ad formats, AI targeting, and high-attention Chat ads. With 250 million users, the platform is capitalizin…
Google Cloud customers Urban Outfitters, BASF, UKG, WPP, Breuninger, Glance, and Movix deployed new AI and cloud-based solutions in May, including agentic algorithms for supply chain mapping, virtual …
Retail Gazette reported on 29 May 2026 that Dr Daniel Hulme, CEO of Satalia and chief AI officer at WPP, argued the largest commercial gains for retailers lie in optimisation and decision intelligence…
Google Cloud has launched Nano Banana 2 and Nano Banana Pro, two image generation and editing models now generally available through the Gemini Enterprise Agent Platform. The models, which support 1K …