Microsoft has expanded its MAI Playground, a limited-preview environment for testing its MAI family of models, now including image generation, voice, transcription, and reasoning capabilities. The mov…
WPP, the creative transformation company, is hiring a Full Stack Developer/AI Engineer in Mexico City to design and develop AI-powered agentic solutions, including Human2System, System2System, and Age…
OpenAI will expand ChatGPT Ads to 31 European markets, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark, and Austria, during the week of August 24, 2026, marking its l…
OpenAI will begin serving ads to ChatGPT users across 31 European markets on Monday, August 24, marking the six-month milestone of its ads business. The expansion follows a U.S. pilot in February and …
OpenAI will start showing ads in ChatGPT across 31 European markets, including Germany, Austria, Switzerland, France, Spain, Italy, Poland, and the Benelux and Scandinavian countries, on Monday, Augus…
WPP has partnered with Google Cloud to build a unified data backbone and platform engineering path for its agentic marketing system WPP Open, enabling the company to deploy targeted marketing campaign…
WPP reported a 4.7% year-over-year revenue decline to $6.38 billion in the first half of 2025, but beat analyst estimates and saw its stock gain 29% in a single day, its biggest since its 1995 IPO, as…
WPP CEO Cindy Rose said outcome-based pay is still years away, despite being a core pillar of the company's turnaround plan, with Jaguar Land Rover the only client so far embracing the model. In its f…
Sir Martin Sorrell, founder of S4 Capital and former CEO of WPP, said that in the AI era, 'good people who share will be the real kings and queens,' as AI democratizes knowledge and flattens organizat…
Agency holding companies are increasingly using free AI services and discounted data offerings as lures to grow their principal media businesses, which have become a major source of profit margin, acc…
Stagwell CEO Mark Penn said the agency holding company will double its new business team after posting a 45% year-over-year increase in new business revenue, reaching $171 million in Q2, and winning a…
Google will require all Ads API customers to have a passkey for token refresh and account operation starting August 5, with a seven-day trust period for new passkeys, a change aimed at combating sophi…
Agencies are quietly folding AI infrastructure costs into principal media deals, with one holding company offering to cover the entire AI bill if 70% of a client's media budget runs through principal …
Microsoft released two new in-house AI models into public preview on Wednesday — MAI-Image-2.5-Pro, its highest-fidelity image generator, and MAI-Voice-2-Flash, a speech model for high-volume enterpri…
Q2 2026 marked an inflection point for AI media as OpenAI launched advertising in ChatGPT across eight countries and built a supporting ecosystem of buying tools, measurement, agency partnerships and …
Media agencies including WPP and Dentsu are tentatively exploring vector-based targeting, which uses numeric 'vector embeddings' of data like geography and purchase history to find audiences without r…
Daniel Hulme, CEO of Conscium and chief AI officer at WPP, asked Elon Musk on a yacht in Cannes to invest in solving machine consciousness. Hulme, a leading UK AI expert, discussed his career and visi…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
Martin Sorrell, founder of S4 Capital and former CEO of WPP, declared that AI is fundamentally reshaping the advertising industry, making traditional agency models obsolete. He predicts creative teams…