News publishers like USA Today are accelerating their breaking news coverage to compete with AI search summaries, using shell articles and internal AI tools to publish faster. Being early to a story, …
OpenAI is expanding its advertising pilot to France, Germany, and Ireland, bringing the total to 10 markets, according to a Digiday report. The company is recruiting ad-sales and customer-success role…
Cloudflare announced new AI traffic controls that will treat mixed-use crawlers according to all of their behaviors, allowing publishers to block bots used for both search and training when a site blo…
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
OpenAI is hiring engineers to develop new image, video, native, and conversational ad formats for ChatGPT, expanding beyond the standard sponsored unit tested since February. The roles, part of a new …
Time, The Economist, and other major news publishers are re-engineering their websites for AI agents by creating markdown versions of content and implementing bot whitelists. Time is converting all we…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Unilever is transforming its marketing model by treating creators as a new mode of engagement rather than a media channel, with plans to spend half its media budget on social channels and increase inf…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
At the Cannes Lions festival, marketers are shifting focus from creative campaigns to brand coherence as AI systems like LLMs synthesize inconsistent brand messages across channels. The real crisis is…
Spotify has overhauled its ad tech stack with Spotify Ad Exchange and introduced generative AI tools for voice overs and ad scripts to reposition itself as more than an audio buy. The company aims to …
USA Today Co. is using AI-assisted shell files to publish breaking sports coverage faster, aiming to capture search traffic before Google's AI Overviews summarize the news. The publisher tested the ap…
French publisher Le Monde is blocking nearly all non-human traffic unless a licensing deal exists, including Google's AI training crawler Google Extended, as it explores ways to recognize paying subsc…
OpenAI updated its Ad Tools Terms Document to allow AI-powered creative tools for generating, modifying, and optimizing advertising creatives. The company launched a self-serve Ads Manager, removed a …
WPP Media partnered with Givsly to test synthetic audience segments incorporating charity donation data for programmatic ad buys. Early tests across four beauty and fashion campaigns showed a 2% lift …
YouTube's 2026 enforcement against AI-generated content has removed 16 major channels, wiping out 4.7 billion views, 35 million subscribers, and an estimated $9.8 million in annual revenue. The platfo…
More than 100 marketers surveyed by Digiday said they primarily use AI for data analysis and content creation, but only 32% use it to buy ad placements due to concerns about poor performance and lack …
Google has integrated its multimodal model Gemini Omni into YouTube Shorts Remix, adding an "AI Playground" that lets users generate clips from text, apply templates, or create music. The output carri…
In a Digiday sponsored column, Clinch CEO and co-founder Oz Etzioni argued that adding more AI agents will not solve advertising fragmentation. Etzioni stated that AI's ability to process engagement s…