Amazon Ads renamed its unified advertising platform Amazon Ads Agent and launched Full-Funnel Campaigns and DVA+ at its unBoxed conference in San Francisco on Sept. 29, consolidating sponsored ads, di…
YouTube was the most-cited platform across eight AI platforms — Claude, ChatGPT, Copilot, Google AI Mode, Google AI Overviews, Gemini, Perplexity and Grok — in August, according to Meltwater data repo…
Google is running an invitation-only pilot that pays publishers whose content meaningfully contributes to answers in AI Mode, AI Overviews and Gemini, with monthly payments surfaced in a Search Consol…
Google is piloting a program that pays participating publishers when their content "contributes significantly" to answers in the Gemini app, AI Overviews, and AI Mode, with at least dozens of publishe…
Google, Cloudflare, and Microsoft are each testing distinct payment models to compensate websites for AI access to or use of their content, with Google's pilot paying when a site's content "contribute…
A website owner implemented x402 payments that charge AI agents one cent in testnet USDC per page, with five payments settling on 15 September, including one made through a Claude Code hook. The exper…
Google has quietly scaled a pay-per-value AI licensing pilot that pays publishers when their content significantly contributes to AI-generated responses across Gemini, AI Overviews and AI mode, accord…
The Federal Trade Commission and 22 state attorneys general sued Amazon over allegations that, beginning in 2019, its advertising auction system used a 'soft reserved price' that inflated costs for ad…
Search referral traffic is down 30% to 40% for some publishers, and Digiday media reporter Sara Guaglione says AI search is only growing and that referral traffic is not coming back, prompting publish…
Digiday, Glossy and Modern Retail will host the second AI Marketing Strategies event on Sept. 24 in New York City, featuring case studies from Samsung, Bayer, David's Bridal and Dolce&Gabbana Beauty. …
Marketers are adding AI visibility to creator briefs, hoping positive creator reviews will help brands appear in AI chatbot search results, according to agency executives speaking with Digiday. Agenci…
Reddit Inc. (RDDT) is set to join the S&P 500 next week, prompting a double-digit stock surge, but the company still derives over 90% of its revenue from advertising and faces an internal debate over …
Perplexity blocked all markdown advertising on Time.com from influencing its AI agents and search results, calling the practice deceptive, per Digiday's August 11, 2026 report. Time's program, run wit…
Butler/Till, an independent media agency, has completed at least half a dozen tests of agentic media buying since May, expanding from CTV to online video, display, and streaming audio, but each client…
OpenAI is building a dedicated SMB ads unit, according to six live job postings reviewed by Digiday, with roles spanning growth, data science, demand strategy, and sales operations. The highest-paying…
Time magazine has begun serving ads specifically aimed at AI agents, converting its webpages to markdown and using AI to generate FAQ-style sponsored content, with brands including Ally Bank and Proje…
OpenAI has launched a product carousel ad format for ChatGPT, allowing multiple products from a single retailer to appear in one ad placement at the bottom of a user's conversation, as verified by Dig…
Time magazine has begun serving ads specifically designed for AI bots, monetizing its machine-readable pages as premium inventory in a model that shifts payment from AI vendors to advertisers. The pub…
A Digiday LinkedIn poll found 42% of 58 respondents say agencies shouldn't become futures markets for AI tokens, while fewer than 10% call it a legitimate revenue opportunity and 36% are conditional o…
OpenAI is offering advertising credits of $50 to $100 to new advertisers on ChatGPT, a standard promotional tactic used by platforms like Google and Meta to encourage initial spending and habit format…