Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…
Canva cofounder and chief product officer Cameron Adams said the company has shifted from a design company to an AI company that does design, scaling up its AI research and machine learning teams to s…
Chinese brands must adapt to the rise of agentic AI, which is increasingly shaping consumer choices by autonomously curating recommendations based on personal preferences, according to speakers at the…
Anthropic, the AI company behind Claude, released a commercial created by Mother London that juxtaposes tough questions about AI trust, job loss, and societal impact with optimistic visions of the tec…
Anthropic launched a new film, 'Hope in Hard Questions,' as part of its Keep Thinking campaign to position itself as a responsible AI company. The ad, created from questions gathered from over 120,000…
Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …
Karina Portugal, a non-technical sales executive, built a career in fraud prevention by focusing on customer relationships rather than product expertise. She entered the male-dominated field by convin…
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
Autodesk CMO Dara Treseder said at Cannes Lions that the best marketers will know when not to use AI, as the industry faces both excitement and anxiety over the technology. She praised Adidas and Nike…
At Cannes Lions 2026, marketers emphasized that AI integration requires human taste and thoughtful design, not just flashy tools. Executives from Autodesk, Kimberly-Clark, and SharkNinja argued that a…
CNBC president KC Sullivan said the financial news network is on offense after the Versant Media spinoff, focusing on multiplatform digital transformation and leveraging AI disruption as an opportunit…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
OpenAI Chief Revenue Officer Denise Dresser declared the company is 'clearly in the advertising business now' at the Cannes Lions festival, outlining plans to shift from an 'awareness economy' to an '…
At the Cannes Lions advertising festival, human creativity took center stage over AI, with marketers expressing more grounded views on AI's limitations. Havas research found 84% of brands suffer consu…
At the Cannes Lions festival, executives from Deloitte, AWS, and Sony Pictures Entertainment urged media and entertainment leaders to embrace AI by tackling hard problems, upskilling employees, and re…
OpenAI is building a ChatGPT advertising category at the Cannes Lions festival, with a long-range target of $100 billion in ad revenue by the end of the decade. The company has thousands of advertiser…
Meta is reportedly building a prediction market app to clone Polymarket, leveraging its user base and advertising engine to capitalize on the trend of turning everything into gambling. The move comes …
At the 2026 Cannes Lions festival, authenticity emerged as a key theme amid AI's growing role in marketing, with Lynne d Johnson of AdExchanger emphasizing the need for authentic data and usage. OpenA…