Open-source marketing mix modeling (OS-MMM) packages such as Google's Meridian, Meta's Robyn, and PyMC Marketing are gaining traction as privacy changes like GDPR, COPPA, and Apple's IDFA deprecation …
Andrea Kwiatek, director of strategic partnerships at indie agency Goodway Group, said the ad industry cannot move 'full steam ahead' with agentic AI without ensuring it adheres to assigned guidelines…
The Interactive Advertising Bureau (IAB) published new guidelines on Monday titled 'Measuring Visibility in the AI Era,' proposing a hierarchy of metrics called 'The 4P's of AI Visibility'—presence, p…
The Interactive Advertising Bureau (IAB) published 'Measuring Visibility in the AI Era' on Monday, a set of guidelines for brands and publishers to track AI search analytics, introducing the '4P's of …
Newsletter platform Beehiiv rolled out programmatic ads for the first time, a key part of its plan to build a one-stop-shop for creators, CEO Tyler Denk told AdExchanger. The company also added subscr…
A joint pilot between Horizon Media and Intent IQ found that audience amplification delivered 55% net new users from existing audiences, with 45% of those converting to purchases, without requiring sy…
Optable CEO Vlad Stesin told AdExchanger that agentic advertising is moving from theory to practice, with workflow automation as the essential starting point. He highlighted Publicis's $2.2 billion ac…
Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …
Marketers are increasingly focusing on content quality and media environments to improve programmatic ad performance, with new concerns over AI-generated low-quality content and a push for show-level …
The percentage of ad spend going to made-for-advertising (MFA) sites increased for the first time since 2023, rising from 0.6% in Q4 2025 to 1.1% in Q1 2026, according to the Association of National A…
At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…
Equativ President Michael Lehman expressed optimism about AI's impact on the open web and programmatic advertising during an interview at Cannes 2026, drawing parallels to early RTB days and warning a…
Cadent and Google Cloud executives argued at AdExchanger's Programmatic AI 2026 event that the advertising industry needs connected intelligence rather than more AI tools, as fragmented AI systems cre…
AI is orchestrating omnichannel advertising workflows, but the central challenge is engineering data and control planes that unify optimization, measurement, creative generation, and privacy-preservin…
Intent IQ's Fabrice Beer-Gabel discusses how AI enables publishers and advertisers to monetize identity-less environments, with publishers growing ID-less revenue by 50-70% and advertisers reaching 15…
OpenAI is building a ChatGPT advertising category at the Cannes Lions festival, with a long-range target of $100 billion in ad revenue by the end of the decade. The company has thousands of advertiser…
At the 2026 Cannes Lions festival, authenticity emerged as a key theme amid AI's growing role in marketing, with Lynne d Johnson of AdExchanger emphasizing the need for authentic data and usage. OpenA…
CivicScience CEO John Dick told AdExchanger at Cannes 2026 that the ad industry is ignoring consumer skepticism and fear about AI, which he calls one of the most unpopular technologies ever introduced…
Innovid launched NIVO AI, an agentic system that serves as the "brain" for its advertising orchestration layer, automating creative campaign tasks through natural language prompts. Early adopter Optim…
James Deaker, head of consultancy Korukea Media, warned that autonomous AI systems making commercial decisions without clear governance could pose significant risks to the digital advertising industry…