Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …
Marketers are increasingly focusing on content quality and media environments to improve programmatic ad performance, with new concerns over AI-generated low-quality content and a push for show-level …
The percentage of ad spend going to made-for-advertising (MFA) sites increased for the first time since 2023, rising from 0.6% in Q4 2025 to 1.1% in Q1 2026, according to the Association of National A…
At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…
Equativ President Michael Lehman expressed optimism about AI's impact on the open web and programmatic advertising during an interview at Cannes 2026, drawing parallels to early RTB days and warning a…
Cadent and Google Cloud executives argued at AdExchanger's Programmatic AI 2026 event that the advertising industry needs connected intelligence rather than more AI tools, as fragmented AI systems cre…
AI is orchestrating omnichannel advertising workflows, but the central challenge is engineering data and control planes that unify optimization, measurement, creative generation, and privacy-preservin…
Intent IQ's Fabrice Beer-Gabel discusses how AI enables publishers and advertisers to monetize identity-less environments, with publishers growing ID-less revenue by 50-70% and advertisers reaching 15…
OpenAI is building a ChatGPT advertising category at the Cannes Lions festival, with a long-range target of $100 billion in ad revenue by the end of the decade. The company has thousands of advertiser…
At the 2026 Cannes Lions festival, authenticity emerged as a key theme amid AI's growing role in marketing, with Lynne d Johnson of AdExchanger emphasizing the need for authentic data and usage. OpenA…
CivicScience CEO John Dick told AdExchanger at Cannes 2026 that the ad industry is ignoring consumer skepticism and fear about AI, which he calls one of the most unpopular technologies ever introduced…
Innovid launched NIVO AI, an agentic system that serves as the "brain" for its advertising orchestration layer, automating creative campaign tasks through natural language prompts. Early adopter Optim…
James Deaker, head of consultancy Korukea Media, warned that autonomous AI systems making commercial decisions without clear governance could pose significant risks to the digital advertising industry…
AdExchanger.com published its weekly comic strip "Hungry Hungry Hippos" as part of its ongoing series highlighting the digital advertising ecosystem. The comic offers a satirical take on industry dyna…
BuzzFeed and Vox Media, once celebrated pioneers of the audience-era digital media, have been acquired for a fraction of their former valuations, with Vox Media going to James Murdoch for $300 million…
Microsoft AI VP Nikhil Kolar told publishers and retailers at AdExchanger's Programmatic AI event in Las Vegas last week to stop blocking AI bots and crawlers from their websites. Kolar said four out …
AI-generated content, or "AI slop," is flooding the internet and redefining what the advertising industry considers "premium," shifting the definition from high production value to user engagement reg…
Google announced at its Google Marketing Live event that it is expanding native checkout integration through its Universal Commerce Protocol, allowing purchases to be processed within AI chat, YouTube…
AdExchanger’s editorial team debated the shifting definition of “premium” content at Programmatic AI in Las Vegas, arguing that AI-generated slop and user engagement are blurring the line between high…