Equativ

Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …

Equativ President Michael Lehman expressed optimism about AI's impact on the open web and programmatic advertising during an interview at Cannes 2026, drawing parallels to early RTB days and warning a…

At the 2026 Cannes Lions festival, authenticity emerged as a key theme amid AI's growing role in marketing, with Lynne d Johnson of AdExchanger emphasizing the need for authentic data and usage. OpenA…