Sarah Sluis

A joint pilot between Horizon Media and Intent IQ found that audience amplification delivered 55% net new users from existing audiences, with 45% of those converting to purchases, without requiring sy…

Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …

At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…

Intent IQ's Fabrice Beer-Gabel discusses how AI enables publishers and advertisers to monetize identity-less environments, with publishers growing ID-less revenue by 50-70% and advertisers reaching 15…