AdExchanger.com published its weekly comic strip "Hungry Hungry Hippos" as part of its ongoing series highlighting the digital advertising ecosystem. The comic offers a satirical take on industry dyna…
BuzzFeed and Vox Media, once celebrated pioneers of the audience-era digital media, have been acquired for a fraction of their former valuations, with Vox Media going to James Murdoch for $300 million…
Microsoft AI VP Nikhil Kolar told publishers and retailers at AdExchanger's Programmatic AI event in Las Vegas last week to stop blocking AI bots and crawlers from their websites. Kolar said four out …
AI-generated content, or "AI slop," is flooding the internet and redefining what the advertising industry considers "premium," shifting the definition from high production value to user engagement reg…
Google announced at its Google Marketing Live event that it is expanding native checkout integration through its Universal Commerce Protocol, allowing purchases to be processed within AI chat, YouTube…
AdExchanger’s editorial team debated the shifting definition of “premium” content at Programmatic AI in Las Vegas, arguing that AI-generated slop and user engagement are blurring the line between high…