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OPINION: Data-Driven ThinkingFrom Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally HereThe programmatic intelligence layer is owned by the same parties that are extracting margin from it. That structure is now being dismantled by an AI-underpinned protocol that moves the intelligence layer into the open.
How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad PerformancePerformance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive DemandAmazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers.
Roblox Opens Up Advertising To Kids Under 13Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next ActPrebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.