OpenAI builds ChatGPT ad category at Cannes

At the Cannes Lions festival, Business Insider interviewed OpenAI Head of Global Ads Solutions David Dugan about the company's nascent ChatGPT advertising product, which launched to users in February for free and "Go" tiers, Business Insider reports. Semafor reports Dugan told reporters that "the revenue that we make from the ads offering is going to subsidize and grow access to information," and that the company has thousands of advertisers across seven test markets. Semafor also reports OpenAI set a long-range target of $100 billion in ad revenue by the end of the decade and said it plans to expand to Brazil and Mexico in the coming weeks, then eventually India. Marketing Dive and AdExchanger frame OpenAI's pitch as selling an "intelligence economy" and targeting "super intentional" users.