OpenAI debuted ChatGPT as an advertising platform at the Cannes Lions festival, projecting $2.5 billion in ad revenue by 2026 and $100 billion by 2030. Early CPM pricing dropped from $60 to $25 in ten…
Will.i.am told Variety at Cannes Lions that AI lacks imagination, making now the time for human dreamers, not regurgitators. He urged artists to build a new industry around AI rather than fight over o…
Whitney Houston's family criticized Oprah Winfrey for claiming the late singer was high when she fell off stage during a 2009 interview, asserting the fall was due to darkness and unfamiliarity with t…
Industry leaders at a TIME100 Talk in Cannes emphasized that while AI is transforming filmmaking, human creativity remains essential. Autodesk's Dara Treseder said AI raises the floor but human ingenu…
Snap debuted its augmented reality glasses, Snap Specs, at the Cannes Lions advertising festival, offering a tightly curated museum experience where users can overlay AI-filtered versions of themselve…
Oprah Winfrey revealed at Cannes Lions that Whitney Houston fell off the stage during a 2009 taping of 'The Oprah Show' amid a drug relapse, and Winfrey successfully begged the audience not to share p…
Michael Kassan, founder and CEO of 3C Ventures, discussed AI disruption and the evolving media landscape at Cannes Lions, emphasizing the need for leaders to navigate interconnected changes in technol…
Spotify has overhauled its ad tech stack with Spotify Ad Exchange and introduced generative AI tools for voice overs and ad scripts to reposition itself as more than an audio buy. The company aims to …
At the Cannes Lions festival, marketers are shifting focus from creative campaigns to brand coherence as AI systems like LLMs synthesize inconsistent brand messages across channels. The real crisis is…
Neo4j has been named a 'One to Watch' in Snowflake's 2026 Modern Marketing Data Stack Report for its graph database and analytics integration with Snowflake's AI Data Cloud, enabling advanced graph-dr…
OpenAI plans to grow its advertising business to $100 billion by 2030, according to sources at the Cannes Lions festival. The company is revamping ChatGPT to win enterprise clients ahead of its IPO, c…
OpenAI announced at its first Cannes Lions appearance that it is entering the advertising business with a new ad product for ChatGPT, aiming to generate $100 billion in revenue within four years. The …
At the Cannes Lions festival, industry leaders publicly tout AI transformation, but offstage conversations reveal growing concerns over the high costs of AI development and deployment, with executives…
Snowflake launched the fifth edition of its Modern Marketing Data Stack report at Cannes Lions, focusing on AI governance for marketing leaders. The report argues that as AI agents take on more decisi…
The 2026 Cannes Lions festival, running June 22-26, will spotlight AI's influence, the creator economy, vertical dramas, and talent-driven consumer brands. Key events include Apple's Eddy Cue in conve…
AI-driven automation is exposing structural waste in programmatic advertising, forcing transparency into a system built on opaque margins and intermediaries. As AI audits the supply chain, buyers gain…
Adobe and LinkedIn launched AI Essentials for Marketers, a free global initiative of short-form courses for marketing roles, debuting at Cannes Lions 2026 on LinkedIn Learning and Adobe Experience Lea…
Henry Hayes, vice president of marketing at Passionfruit, began posting short-form comedy skits on LinkedIn in February 2025 to generate leads for his marketing company, with spoofs like "Grand Theft …