The Weather Company is combining neuroscience insights from Neuro-Insight with internal AI tools to build an 'emotional targeting' strategy that matches ads to users' subconscious weather-triggered mi…
Independent marketing agency Mod Op estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure, Orion, rather than licensing off-the-shelf tools like Mi…
Mark Kirkham, CMO of PepsiCo Beverages U.S., said at Cannes Lions 2026 that AI has moved from hype to everyday marketing work, with disruption cycles collapsing from five to ten years to five to ten m…
OpenAI is launching a new corporate software platform called OpenAI Presence, expanding its enterprise toolkit as it pushes deeper into business markets. The AI giant has been on a product blitz, havi…
Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…
Canva cofounder and chief product officer Cameron Adams said the company has shifted from a design company to an AI company that does design, scaling up its AI research and machine learning teams to s…
Chinese brands must adapt to the rise of agentic AI, which is increasingly shaping consumer choices by autonomously curating recommendations based on personal preferences, according to speakers at the…
Anthropic, the AI company behind Claude, released a commercial created by Mother London that juxtaposes tough questions about AI trust, job loss, and societal impact with optimistic visions of the tec…
Anthropic launched a new film, 'Hope in Hard Questions,' as part of its Keep Thinking campaign to position itself as a responsible AI company. The ad, created from questions gathered from over 120,000…
Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …
Karina Portugal, a non-technical sales executive, built a career in fraud prevention by focusing on customer relationships rather than product expertise. She entered the male-dominated field by convin…
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
Autodesk CMO Dara Treseder said at Cannes Lions that the best marketers will know when not to use AI, as the industry faces both excitement and anxiety over the technology. She praised Adidas and Nike…
At Cannes Lions 2026, marketers emphasized that AI integration requires human taste and thoughtful design, not just flashy tools. Executives from Autodesk, Kimberly-Clark, and SharkNinja argued that a…
CNBC president KC Sullivan said the financial news network is on offense after the Versant Media spinoff, focusing on multiplatform digital transformation and leveraging AI disruption as an opportunit…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
OpenAI Chief Revenue Officer Denise Dresser declared the company is 'clearly in the advertising business now' at the Cannes Lions festival, outlining plans to shift from an 'awareness economy' to an '…
At the Cannes Lions advertising festival, human creativity took center stage over AI, with marketers expressing more grounded views on AI's limitations. Havas research found 84% of brands suffer consu…