Omnicom CEO John Wren said on the company's Q2 earnings call that the marketplace has not yet seen the cost of AI, acknowledging that pricing remains unresolved. Omnicom is folding AI costs into large…
Google will require all Ads API customers to have a passkey for token refresh and account operation starting August 5, with a seven-day trust period for new passkeys, a change aimed at combating sophi…
An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …
Publishing executives are sensing a shift in the AI era as large language models increasingly reward authoritative, trusted content, potentially restoring power to premium publishers. A new IAB report…
Omnicom Media Group North America CEO Ralph Pardo said the traditional holding company model is over as AI automates media buying tasks, and the agency is rethinking its business to focus on strategy …
Rising cost-per-click (CPC) rates in paid search are increasingly driven by factors outside the auction itself, according to an analysis by Search Engine Land. The cross-industry average CPC has reach…
Publisher ad supply fell by up to 40% in Q2 2026 as AI-driven zero-click search reduced traffic to news sites, according to benchmarking data from Ozone shared exclusively with Digiday. The data, trac…
News publishers like USA Today are accelerating their breaking news coverage to compete with AI search summaries, using shell articles and internal AI tools to publish faster. Being early to a story, …
Cloudflare announced new AI traffic controls that will treat mixed-use crawlers according to all of their behaviors, allowing publishers to block bots used for both search and training when a site blo…
OpenAI is expanding its advertising pilot to France, Germany, and Ireland, bringing the total to 10 markets, according to a Digiday report. The company is recruiting ad-sales and customer-success role…
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
OpenAI is hiring engineers to develop new image, video, native, and conversational ad formats for ChatGPT, expanding beyond the standard sponsored unit tested since February. The roles, part of a new …
Time, The Economist, and other major news publishers are re-engineering their websites for AI agents by creating markdown versions of content and implementing bot whitelists. Time is converting all we…
At the Cannes Lions festival, technology heads from major holding companies discussed the challenges and opportunities of integrating AI into advertising, emphasizing the need for speed, experimentati…
Unilever is transforming its marketing model by treating creators as a new mode of engagement rather than a media channel, with plans to spend half its media budget on social channels and increase inf…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
At the Cannes Lions festival, marketers are shifting focus from creative campaigns to brand coherence as AI systems like LLMs synthesize inconsistent brand messages across channels. The real crisis is…
Spotify has overhauled its ad tech stack with Spotify Ad Exchange and introduced generative AI tools for voice overs and ad scripts to reposition itself as more than an audio buy. The company aims to …
USA Today Co. is using AI-assisted shell files to publish breaking sports coverage faster, aiming to capture search traffic before Google's AI Overviews summarize the news. The publisher tested the ap…