Search referral traffic is down 30% to 40% for some publishers, and Digiday media reporter Sara Guaglione says AI search is only growing and that referral traffic is not coming back, prompting publish…
Digiday, Glossy and Modern Retail will host the second AI Marketing Strategies event on Sept. 24 in New York City, featuring case studies from Samsung, Bayer, David's Bridal and Dolce&Gabbana Beauty. …
Marketers are adding AI visibility to creator briefs, hoping positive creator reviews will help brands appear in AI chatbot search results, according to agency executives speaking with Digiday. Agenci…
Reddit Inc. (RDDT) is set to join the S&P 500 next week, prompting a double-digit stock surge, but the company still derives over 90% of its revenue from advertising and faces an internal debate over …
Perplexity blocked all markdown advertising on Time.com from influencing its AI agents and search results, calling the practice deceptive, per Digiday's August 11, 2026 report. Time's program, run wit…
Butler/Till, an independent media agency, has completed at least half a dozen tests of agentic media buying since May, expanding from CTV to online video, display, and streaming audio, but each client…
OpenAI is building a dedicated SMB ads unit, according to six live job postings reviewed by Digiday, with roles spanning growth, data science, demand strategy, and sales operations. The highest-paying…
Time magazine has begun serving ads specifically aimed at AI agents, converting its webpages to markdown and using AI to generate FAQ-style sponsored content, with brands including Ally Bank and Proje…
OpenAI has launched a product carousel ad format for ChatGPT, allowing multiple products from a single retailer to appear in one ad placement at the bottom of a user's conversation, as verified by Dig…
Time magazine has begun serving ads specifically designed for AI bots, monetizing its machine-readable pages as premium inventory in a model that shifts payment from AI vendors to advertisers. The pub…
A Digiday LinkedIn poll found 42% of 58 respondents say agencies shouldn't become futures markets for AI tokens, while fewer than 10% call it a legitimate revenue opportunity and 36% are conditional o…
OpenAI is offering advertising credits of $50 to $100 to new advertisers on ChatGPT, a standard promotional tactic used by platforms like Google and Meta to encourage initial spending and habit format…
Omnicom CEO John Wren said on the company's Q2 earnings call that the marketplace has not yet seen the cost of AI, acknowledging that pricing remains unresolved. Omnicom is folding AI costs into large…
Google will require all Ads API customers to have a passkey for token refresh and account operation starting August 5, with a seven-day trust period for new passkeys, a change aimed at combating sophi…
An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …
Publishing executives are sensing a shift in the AI era as large language models increasingly reward authoritative, trusted content, potentially restoring power to premium publishers. A new IAB report…
Omnicom Media Group North America CEO Ralph Pardo said the traditional holding company model is over as AI automates media buying tasks, and the agency is rethinking its business to focus on strategy …
Rising cost-per-click (CPC) rates in paid search are increasingly driven by factors outside the auction itself, according to an analysis by Search Engine Land. The cross-industry average CPC has reach…
Publisher ad supply fell by up to 40% in Q2 2026 as AI-driven zero-click search reduced traffic to news sites, according to benchmarking data from Ozone shared exclusively with Digiday. The data, trac…
News publishers like USA Today are accelerating their breaking news coverage to compete with AI search summaries, using shell articles and internal AI tools to publish faster. Being early to a story, …