Adtech veteran Brian O'Kelley and cofounder Anne Coghlan are renaming their company from Scope3 to Apostra to focus on agentic AI advertising, the pair told CMO Insider. Apostra connects advertisers' …
OpenAI launched Sponsored Agents in ChatGPT, a format that lets users opt into a separate, clearly labeled conversation with a business-controlled AI agent, with HubSpot as the first CRM partner and S…
OpenAI is testing a new ChatGPT ad format called Sponsored Agents with select advertisers in the United States, letting users start a labeled conversation with a business-sponsored agent after clickin…
HubSpot Inc. unveiled a rebuilt Smart CRM platform centered on contextual AI at its Unbound conference in Boston, introducing a redesigned Breeze Assistant, a self-updating Smart CRM and a "Context Ho…
OpenAI announced on September 16, 2026 that it is testing Sponsored Agents, a ChatGPT ad format that lets users open a conversation with an advertiser-run agent, with select advertisers in the United …
LinkedIn's Marketing API diverged from its own documentation on 14 points when tested against a real ad account, according to a first-person engineering account of the platform's sixth ad integration.…
Google expanded Waze Ads to 42 countries, introduced a new Google Business Profiles verification method via business photo, and tested collapsing sitelinks in Google Ads, while Microsoft Bing tested b…
The Interactive Advertising Bureau is developing a framework to measure advertising served to or influenced by AI agents, with initial results expected in November, as AI platforms like OpenAI's ChatG…
OpenAI has expanded ChatGPT Ads from a US pilot to a broader self-serve platform, opening Ads Manager to all US advertisers and adding cost-per-click bidding alongside CPM. The ads appear at the botto…
OpenAI announced on August 18, 2026, that ChatGPT Ads will expand to 31 European markets the following week, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austr…
OpenAI will expand ChatGPT Ads to 31 European markets, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark, and Austria, during the week of August 24, 2026, marking its l…
OpenAI announced that ChatGPT Ads is expanding to 31 European markets, enabling advertisers to reach users as they explore, compare options, and make decisions. The expansion was reported on the OpenA…
OpenAI's ChatGPT Ads service can bill advertisers for ads delivered up to one business day after they pause or cancel campaigns, according to the company's Advertising Terms, which state that advertis…
OpenAI announced new ChatGPT Ads Manager updates, including custom audiences, an overview tab, suggested ad drafts, and a refreshed ad card format, while expanding ads availability to Japan and South …
OpenAI is rolling out audience list uploads for ChatGPT Ads, allowing advertisers to target campaigns using raw or hashed emails and phone numbers. The new 'Audiences' option under the 'Tools' section…
OpenAI has introduced a new feature in ChatGPT Ads that allows advertisers to generate ads using AI. The tool creates ad variations based on the advertiser's website and campaign settings, which can t…
Shopify launched Campaign Autopilot, an AI-powered marketing automation tool that creates, manages and optimizes campaigns across multiple channels from a single dashboard. The tool, available in earl…
OpenAI updated its Ad Tools Terms Document to allow AI-powered creative tools for generating, modifying, and optimizing advertising creatives. The company launched a self-serve Ads Manager, removed a …