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Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform. #
OpenAI is rolling out the ability to upload audience lists to ChatGPT Ads. The option is under the “Tools” section and is named “Audiences.” I assume this lets ChatGPT Ads target based on the audience lists you upload to the ad platform for better ad targeting.
**More details. **You can upload raw or hashed emails and phone numbers to use as audience filters for your campaigns on ChatGPT Ads.
**What it looks like. **We spotted screenshots of this from Craig Graham and Joss Froggatt on LinkedIn – here are those screenshots:
**Why we care. **OpenAI continues to add more customizations and targeting options to its new ChatGPT Ads platform.
This should make for a more robust ad platform for advertisers and marketers and improve the overall conversions and ROI of the ads.
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