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[ARTICLE · art-85099] src=searchengineland.com ↗ pub= topic=ai-tools verified=true sentiment=· neutral

Microsoft Clarity adds branded and non-branded AI queries

Microsoft Clarity, a web analytics tool, has added support for branded and non-branded AI queries, according to a report from Search Engine Land. The update enables marketers to track how users interact with AI-driven search results, distinguishing between queries that include brand names and those that do not. This feature aims to provide deeper insights into AI's impact on organic search traffic and user behavior.

read1 min views1 publishedAug 3, 2026

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source & further reading
searchengineland.com — original article OpenAI appears to be building chatbot-native ads that launch AI agents AI makes SEO faster, but human expertise still wins AI shopping starts with your product feed, not your product page
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