At Cannes Lions 2026, industry leaders concluded that human judgment is essential infrastructure for AI-driven marketing, not an obstacle. OpenAI declared itself a media platform with nearly a billion…
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…
WPP Media partnered with Givsly to test synthetic audience segments incorporating charity donation data for programmatic ad buys. Early tests across four beauty and fashion campaigns showed a 2% lift …
WPP Media raised its 2026 global advertising growth forecast to 8.9%, excluding US political ads, nearly two percentage points above its December projection of 7.1%. The revision, driven by stronger Q…
WPP Media forecasts global ad revenue will grow 8.9% in 2026, up from a previous estimate of 7.1%, driven by AI investments from top ad sellers like Alphabet, Meta, and Amazon. The report highlights A…