Former City equity analyst Ian Whittaker told an IAB Europe forecast panel that advertising has lost its way, becoming self-absorbed and commoditized by focusing on metrics like CPMs instead of value.…
Allen & Co.'s Sun Valley conference in July 2026 attracted AI leaders including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, alongside media moguls discussing deals involving Comcast, Paramou…
Meta appointed Denise Moreno as its new chief marketing officer and Alex Schultz as its first chief data officer, signaling a shift toward AI-driven marketing. The executives emphasized blending AI wi…
Getty Images is terminating its $3.7 billion merger with Shutterstock after UK regulators imposed conditions requiring the sale of Shutterstock's global editorial business. The deal, aimed at fending …
At Cannes Lions 2026, industry leaders concluded that human judgment is essential infrastructure for AI-driven marketing, not an obstacle. OpenAI declared itself a media platform with nearly a billion…
Former Google engineering leader Hugh Williams used Anthropic's Claude Code to build Zettair, a search engine indexing 1.5 million Wikipedia articles, while writing zero lines of code himself. The pro…
Oracle cofounder Larry Ellison quietly donated about $45 million to a pro-Trump nonprofit during the 2024 campaign, according to The Wall Street Journal. Since then, Oracle has secured major governmen…
Legacy entertainment studios and Big Tech companies like Amazon, Meta, and YouTube are increasingly competing for TV ad revenue, with the winner likely determined by superior ad performance. Google is…
WPP launched a Buyer Agent for Video on June 18, partnering with Disney, Netflix, NBCUniversal, Paramount, Fox, IAB Tech Lab, and Prebid.org to establish governance standards for agentic media buying.…
WPP Media forecasts global ad revenue will grow 8.9% in 2026, up from a previous estimate of 7.1%, driven by AI investments from top ad sellers like Alphabet, Meta, and Amazon. The report highlights A…
The Department of Justice approved Paramount's $110 billion acquisition of Warner Bros., stating the deal is unlikely to harm competition. Critics, including Senator Elizabeth Warren and several state…
Paramount streaming leaders reported sharp productivity gains after adopting AI tools, including Anthropic's Claude for coding work, according to internal materials and employee accounts reviewed by B…
Paramount Skydance executives detailed during a quarterly tech meeting Wednesday how AI tools are completing tasks in minutes that previously took workers hours or days, according to a presentation sc…
Stephen Colbert returned to late-night television on Friday, just one day after taping the final episode of CBS’s "The Late Show," by hosting "Only in Monroe," a public access program in Monroe, Michi…