Butler/Till and iHeartMedia extended agentic media buying tests into audio, running a four-week campaign in July and August that used AI agents to activate media buys totaling just under $10,000 for a…
S4 Capital plc and its Monks agency are confronting rising AI token costs, which co-founder and chief AI officer Wesley ter Haar says are 'exploding' at Monks. S4 Capital's first-half operating profit…
Unilever has built a network of 300,000 creators, activating 50,000 at the 2022 FIFA World Cup, to compete against global brands like Coca-Cola and Adidas, CEO Fernando Fernández credited creators for…
Ad industry professionals are grappling with the cost of AI tools as usage outpaces proof of value, with agencies like PMG implementing token caps and marketers like Dollar Shave Club's Laura Higgins …
At the Cannes Lions advertising festival, human creativity took center stage over AI, with marketers expressing more grounded views on AI's limitations. Havas research found 84% of brands suffer consu…
Pixability launched a Model Context Protocol-enabled agent for YouTube ads, allowing advertisers to integrate its YouTube intelligence and data into their own platforms. The MCP integration helps bran…
The Miasma software supply chain attack toolkit has been released as open source across multiple GitHub repositories, likely through compromised developer accounts. The toolkit enables attackers to ex…
SafeDep has released PMG, an open-source package guard that intercepts npm, pip, and cargo installs to block malicious packages before their post-install scripts execute. The tool, which can be synced…