Amazon reported $19.8 billion in Q2 ad revenue, up 26% year over year, but the figure was overshadowed by AWS's AI product revenue of $25 billion in Q3. Net income surged to $62.6 billion from $18.2 b…
Reddit's stock fell nearly 13% in after-hours trading Thursday despite reporting Q2 revenue up 61% year-over-year to $805 million and ad revenue up 64% to $762 million, as investors worry that Google …
Meta's Q2 revenue rose 28% to $60.4 billion, but expenses surged 55% to $42 billion due to $1.2 billion in severance from laying off 8,000 employees, $2.4 billion in legal costs, and rising AI expense…
Hightouch launched a one-day Times Square activation in June to showcase ads made with its new AI creative tool, Ad Studio, featuring brands including HelloFresh, Sweetgreen, and Tripadvisor. HelloFre…
Google will require all Ads API customers to have a passkey for token refresh and account operation starting August 5, with a seven-day trust period for new passkeys, a change aimed at combating sophi…
Two-thirds of consumer attention lives on the open internet but only one-fifth of ad spend follows it there, according to The Trade Desk. That gap is closing as better data, AI investment, and credibl…
Rafa Flores, chief product and growth officer at Treasure AI (formerly Treasure Data), said the company has revamped its customer data platform with an AI agent foundry and a plain-English orchestrato…
Google debuted Buyer Direct at Cannes, a direct booking option for agency accounts that lets them transact with programmatic benefits but without DSP and SSP fees, potentially undercutting agentic AI'…
AI agents acting on behalf of consumers now generate more website traffic than humans, according to Cloudflare data from last month, forcing advertisers to treat non-human traffic as a legitimate, hig…
Alphabet reported Q2 2026 earnings of $119.8 billion in revenue, up from $96.4 billion a year earlier, as Google Cloud revenue surged 82% to $24.8 billion and net income hit $112 billion. During the e…
Sharona Sankar-King, chief data and product officer at Havas Media Network, says brands chasing AI trends are skipping fundamentals like customer understanding and data strategy. She warns that AI out…
Newsletter platform Beehiiv rolled out programmatic ads for the first time, a key part of its plan to build a one-stop-shop for creators, CEO Tyler Denk told AdExchanger. The company also added subscr…
The EU ordered Google to open 11 Android features to rival AI services and share search data, aiming to boost competition with Google's Gemini AI. Google's general counsel Kent Walker warned the decis…
Private equity firms are aggressively acquiring ecommerce and payments companies, with Stripe and Advent jointly bidding $53 billion for PayPal, Criteo receiving a buyout offer at a 50% premium, and K…
A new training framework called SAIL (Standardized Agentic Intelligence Ledger), designed by AI licensing platform Next Net in partnership with Sundial Media & Technology Group, aims to compensate pub…
Profound, an AEO company, launched FactCheck, a tool that compares LLM outputs to a brand's own knowledge base to flag inaccuracies, as 21% of consumers would blame the brand for AI-generated misinfor…
Q2 2026 marked an inflection point for AI media as OpenAI launched advertising in ChatGPT across eight countries and built a supporting ecosystem of buying tools, measurement, agency partnerships and …
Meta is drawing advertiser ire for pushing AI ad tools that produce blunders such as a bike with two handlebars or a man in a women's networking campaign, with a spokesperson pointing to terms of serv…
A joint pilot between Horizon Media and Intent IQ found that audience amplification delivered 55% net new users from existing audiences, with 45% of those converting to purchases, without requiring sy…
Optable CEO Vlad Stesin told AdExchanger that agentic advertising is moving from theory to practice, with workflow automation as the essential starting point. He highlighted Publicis's $2.2 billion ac…