Lidiane Jones, former CEO of Bumble and Slack, has been appointed CEO of Integral Ad Science (IAS), succeeding Lisa Utzschneider, as the company navigates the challenges of AI-generated content and ad…
Intuit is reviewing its US media investments amid a stock decline, while maintaining high marketing spend. OpenAI expands its ChatGPT ads pilot across Europe with new custom audience features and ad e…
Containerization is moving custom AI decisioning models into SSP environments, reshaping the programmatic supply chain by enabling real-time decisioning on every available impression. At Cannes Lions …
Marketers are increasingly focusing on content quality and media environments to improve programmatic ad performance, with new concerns over AI-generated low-quality content and a push for show-level …
TIME completed a four-month migration from WordPress to Contentstack, unifying over 100 years of fragmented content data to support its AI search product and markdown pages for large language models. …
Adobe Advertising launched its Custom Algorithms product in general release, using Adobe Analytics data directly to optimize campaigns and train ad-bidding models. The product, which had been in beta …
The percentage of ad spend going to made-for-advertising (MFA) sites increased for the first time since 2023, rising from 0.6% in Q4 2025 to 1.1% in Q1 2026, according to the Association of National A…
Andrew McCalip, a founding engineer at Varda Space Industries, launched Kickbacks, a platform that inserts ads into AI agent prompts and shares 50% of revenue with users. The service, which works with…
Publishers rushing to adopt AI must first ensure their data infrastructure is ready, especially for revenue-critical functions where even 1% errors are unacceptable. AI cannot reconcile unaligned data…
LiveRamp is running a five-month B2B campaign on Netflix to promote its trustworthiness amid scrutiny of its Publicis deal. Reddit is using AI tools to combat stealth marketing content planted by bran…
At Cannes Lions 2026, Digitas Chief Media and Investment Officer Liane Nadeau argued that traditional channel planning is obsolete as consumers now discover, consider, and buy instantly across platfor…
Meta appointed Denise Moreno as its new chief marketing officer and Alex Schultz as its first chief data officer, signaling a shift toward AI-driven marketing. The executives emphasized blending AI wi…
Equativ President Michael Lehman expressed optimism about AI's impact on the open web and programmatic advertising during an interview at Cannes 2026, drawing parallels to early RTB days and warning a…
People Inc. blocks all AI scrapers by default and grants access only to approved partners with licensing deals, as Chief Innovation Officer Jonathan Roberts argues that trust in AI is shifting to indi…
OpenAI is expanding its advertising business beyond standard search ads, with job listings for engineering roles focused on new ad formats including image, video, and conversational ads. The company a…
Cadent and Google Cloud executives argued at AdExchanger's Programmatic AI 2026 event that the advertising industry needs connected intelligence rather than more AI tools, as fragmented AI systems cre…
AI agents are making marketing decisions based on unverified data, creating compliance and performance risks on the buy side of ad tech. The industry has established data governance standards for publ…
Agencies are shifting AI investment from optimizing individual campaign tasks to orchestrating complex omnichannel workflows, as coordination across fragmented channels becomes the industry's primary …
Reddit has become a key data source for AI search, signing multimillion-dollar licensing deals with Google and OpenAI to train large language models on its billions of posts. COO Jen Wong stated that …
At Cannes Lions 2026, industry leaders concluded that human judgment is essential infrastructure for AI-driven marketing, not an obstacle. OpenAI declared itself a media platform with nearly a billion…