AI is reshaping streaming TV advertising, with buyers, sellers, and viewers holding distinct priorities. Buyers seek AI to improve campaign planning and optimization but resist full autonomy, sellers …
Agentic advertising is replicating the inefficiencies of programmatic advertising as publishers adopt multiple AI-powered sales agents, mirroring the SSP sprawl that led to duplication and margin pres…
Intent IQ's Fabrice Beer-Gabel discusses how AI enables publishers and advertisers to monetize identity-less environments, with publishers growing ID-less revenue by 50-70% and advertisers reaching 15…
At the 2026 Cannes Lions festival, authenticity emerged as a key theme amid AI's growing role in marketing, with Lynne d Johnson of AdExchanger emphasizing the need for authentic data and usage. OpenA…
Advertising experts at the StreamTV Show in Denver argued that AI can enhance video content without fully generating it, using techniques like visual overlays and camera effects to improve production …
CivicScience CEO John Dick told AdExchanger at Cannes 2026 that the ad industry is ignoring consumer skepticism and fear about AI, which he calls one of the most unpopular technologies ever introduced…
AI company ZeroGPU launched specialized small language models for ad tech on Thursday, aiming to help companies handle high-volume workflows faster and at lower cost. The SLMs, which run on cheaper CP…
Legacy entertainment studios and Big Tech companies like Amazon, Meta, and YouTube are increasingly competing for TV ad revenue, with the winner likely determined by superior ad performance. Google is…
Premium media owners' only irreplaceable asset against generative AI is audience trust, as AI now produces good-enough content that erases traditional advantages like voice and expertise. The old mark…
Amazon launched Alexa+ Agentic Ads during Cannes Lions and Prime Day, allowing customers to make purchases via voice commands on Echo Show devices, but users and tech reporters have criticized the inc…
Concord, a French agentic media buying platform, announced $3 million in seed funding from a16z Scout, Drysdale, Motier Ventures, Better Angle, and industry angels. Founder Nathan Venezia argues that …
OpenAI announced at its first Cannes Lions appearance that it is entering the advertising business with a new ad product for ChatGPT, aiming to generate $100 billion in revenue within four years. The …
Monks, the digital arm of S4Capital, appointed Gila Wilensky as EVP and head of data and media for North America. Wilensky, formerly chief solutions officer for WPP North America, will oversee the age…
A new type of demand-side platform, dubbed the direct booking engine (DBE), is emerging with lower take rates and direct supply access, according to Pontiac Intelligence CEO Keith Gooberman. Meanwhile…
Google Ad Manager launched a beta chatbot called Ask Ad Manager to help publisher ad ops teams troubleshoot campaigns, diagnose delivery issues, and compare bidder performance. Built on Gemini AI, the…
OpenAI faces challenges in building its ad business due to limited ad inventory, unlike rivals Google, Meta, and Amazon which have endless formats. YouTube's VP Tara Walpert Levy says the platform's T…
Precise.ai, a startup founded by ad tech veterans Spencer Potts and Adam Helfgott, raised a $7 million seed round to bring 'decisioning economics' to programmatic advertising. The company's platform a…
Independent ad agency Goodway Group cut its SSP partners from about 20 to single digits after implementing its own supply path optimization (SPO) initiative called Goodpath, which focuses on a few pre…
CloudX, co-founded by MoPub and MAX veterans Jim Payne and Dan Sack, launched agentic buying tools that let mobile publishers acquire users directly from other apps without ad networks, addressing opa…
Pixability launched a Model Context Protocol-enabled agent for YouTube ads, allowing advertisers to integrate its YouTube intelligence and data into their own platforms. The MCP integration helps bran…