The ad tech industry is hyping 'agentic AI' as a revolutionary technology, but most implementations are merely rules-based automation lacking true intelligence. Platforms like The Trade Desk, Vibe.co,…
Knotch launched ACE, an AI layer that personalizes customer experiences by analyzing historical data and brand guidelines. Zillow's B2B arm adopted ACE to reduce bounce rates and tailor content for pr…
Hyundai tested a containerized ad tech integration between Chalice AI and SSP OpenX, allowing the automaker to bid on more supply and use custom AI models for targeting. The pilot, focused on three ca…
A browser extension called Kickbacks pays users $1 per agent per hour to view ads during Claude Code processing delays, with Varda Space Industries' Andrew McCalip reporting $250,000 in ad spend in si…
WPP Media forecasts global ad revenue will grow 8.9% in 2026, up from a previous estimate of 7.1%, driven by AI investments from top ad sellers like Alphabet, Meta, and Amazon. The report highlights A…
The ad tech industry's pursuit of AI-powered 1:1 ad personalization is creating a measurement mess, as hyper-personalization destroys shared cultural experience and scientific isolation. Marketing is …
Innovid launched NIVO AI, an agentic system that serves as the "brain" for its advertising orchestration layer, automating creative campaign tasks through natural language prompts. Early adopter Optim…
More than 100 marketers surveyed by Digiday said they primarily use AI for data analysis and content creation, but only 32% use it to buy ad placements due to concerns about poor performance and lack …
Bending Spoons, an Italian digital media conglomerate, filed for an IPO this week, betting on legacy web properties like AOL, Vimeo, and Eventbrite. The company generates 84% of its revenue from subsc…
James Deaker, head of consultancy Korukea Media, warned that autonomous AI systems making commercial decisions without clear governance could pose significant risks to the digital advertising industry…
AdExchanger.com published its weekly comic strip "Hungry Hungry Hippos" as part of its ongoing series highlighting the digital advertising ecosystem. The comic offers a satirical take on industry dyna…
OpenAI's ad partner Criteo cut its minimum ad spend requirement from $50,000 to $10,000 and will match client spending dollar-for-dollar to lower barriers for ChatGPT advertising. The incentives come …
Brands are increasingly posting on Reddit to manipulate AI search results, with a subreddit dedicated to biohacking recently banning peptide-related content due to corporate astroturfing. Meanwhile, t…
Apparel brand Tuckernuck has improved its connected TV ad performance by using Keynes' new AI-powered platform Kortex, which provides granular insights into creative and regional performance. The plat…
A new Chrome extension called Termzy AI uses DeepSeek's large language model to analyze and summarize online privacy policies and contracts, surfacing the five most important clauses for users. Create…
Digital advertising faces a growing risk from autonomous AI systems making commercial decisions without clear ownership, governance or accountability, according to industry experts. While AI will redu…
Meta's AI customer support chatbot, rolled out across the ads platform in March, was exploited by hackers who convinced it to grant them admin access to high-profile Instagram accounts, including thos…
Marketers are increasingly abandoning traditional standards of quality and decency in favor of AI-driven performance metrics, a shift exemplified by Chewy's recent ad featuring a coin covered in maggo…
A new open-source protocol stack called the Agentic Advertising and Management Protocol (AAMP) is dismantling the traditional programmatic advertising structure by moving the intelligence layer out of…
The White House's new "National Design Studio," staffed by former DOGE employees, is using commercial data-tracking software on government websites without federally mandated privacy disclosures. Inve…