BuzzFeed and Vox Media, once celebrated pioneers of the audience-era digital media, have been acquired for a fraction of their former valuations, with Vox Media going to James Murdoch for $300 million…
Media measurement provider Measured launched an MCP server on Thursday that lets marketers query ChatGPT, Claude, Gemini and other AI platforms about their media performance using natural language que…
The advertising industry's reliance on binary, delayed measurement systems is creating a structural lag that allows late-arriving impressions to claim credit they do not deserve, costing advertisers b…
Microsoft AI VP Nikhil Kolar told publishers and retailers at AdExchanger's Programmatic AI event in Las Vegas last week to stop blocking AI bots and crawlers from their websites. Kolar said four out …
Google is re-entering the ecommerce market with a strategy centered on shoppable YouTube and Gemini-powered shopping agents, aiming to challenge Amazon's dominance. The company announced at its Brandc…
AI-generated content, or "AI slop," is flooding the internet and redefining what the advertising industry considers "premium," shifting the definition from high production value to user engagement reg…
Ad intelligence platforms remain built for a pre-AI world, failing to translate fragmented cross-media data into actionable decisions despite $710 billion in global ad spend in 2025. Dashboards cannot…
Google announced at its Google Marketing Live event that it is expanding native checkout integration through its Universal Commerce Protocol, allowing purchases to be processed within AI chat, YouTube…
JPMorgan Chase's head of programmatic, Melissa Bonnick, said at the Programmatic AI conference that financial regulations simplify automation by providing clear boundaries for AI agents, but insisted …
AdExchanger’s editorial team debated the shifting definition of “premium” content at Programmatic AI in Las Vegas, arguing that AI-generated slop and user engagement are blurring the line between high…
At the Programmatic AI conference in Las Vegas, Jordan Cauley, a former Mediavine product lead turned consultant, argued that large language models only reduce ad ops workloads when directly integrate…