TikTok is adding 60-second voice messages, polls, live photos, and image carousels to its comments section, according to TechCrunch, a move with implications for branded accounts seeking to engage use…
A new Adweek report finds that about 14% of ads appearing in ChatGPT have no relevance to the user's query, highlighting limited advertiser controls over ad placement in the AI chatbot. Separately, Om…
The Weather Company is combining neuroscience insights from Neuro-Insight with internal AI tools to build an 'emotional targeting' strategy that matches ads to users' subconscious weather-triggered mi…
Optimizely, an AI marketing platform, launched Virtual Teammates, AI personas with job titles and roles that work alongside human colleagues within its Opal agentic platform. President Shafqat Islam s…
Google Ads changed target-based bidding on budget-limited campaigns to bid more aggressively toward the set target ROAS or CPA, meaning a campaign with a $10 target CPA delivering at $5 will move clos…
The Trade Desk announced on Thursday that its Kokai platform is receiving its biggest update in three years, named Kokai Zuma, which introduces agentic AI workflow improvements, automated audience bui…
Reuters reports that Meta's Project OT, an initiative to reduce headcount and offload services to agentic AI, has led to severe customer service declines, with advertisers losing millions and even ten…
Gradial, an AI startup founded by CEO Doug Tallmadge, launched new capabilities on Wednesday that enable it to develop new, on-brand creative assets at scale by assembling existing assets from systems…
Meta alumni are migrating to emerging ad platforms, with OpenAI hiring hundreds of former Meta employees, including top executives, and Amazon Ads, TikTok, and Roku also recruiting Meta veterans. Open…
CuriosityStream, a documentary streaming service that nearly faced delisting from the Nasdaq in 2023, has seen profits surge by licensing its library of non-union footage to AI companies including Goo…
Butler/Till, an independent media agency, reported that an agentic AI campaign run with PubMatic for Geloso Beverage Group cut supply chain and tech costs by roughly 80%, delivered 40% more impression…
Waymo and Zoox, owned by Google and Amazon respectively, are advancing driverless taxi services, creating new advertising opportunities inside vehicles, though consumer distrust of Big Tech remains a …
Prebid.org appointed OpenX CTO Joel Meyer as its new chairman, succeeding Garett McGrath, as the open-source header bidding software organization navigates leadership changes and the ad tech industry'…
Anthropic released Claude Sonnet 5, reigniting debate over AI pricing as published token rates no longer reflect real-world costs due to reasoning tokens and changing consumption. Ramp data shows AI s…
Micro1, an AI data startup founded in 2022, has pivoted from enterprise recruiting software to providing expert human training data for frontier AI labs, and is now launching its first major ad campai…
A mother who used an AI agent to complete her back-to-school shopping in about 20 minutes felt a mix of sadness and guilt, missing the joy of discovery and impulse buys, though she acknowledged the co…
Horizon Media president Bob Lord said agencies that cling to opaque structures and cost-cutting uses of AI are running out of time, arguing AI can instead make agencies growth partners by improving tr…
MIT found that about 95% of enterprise AI pilots don't clearly impact financial results, and McKinsey's 2025 State of AI survey reports that while 88% of organizations now use AI in at least one funct…
Google paid $10 million for deidentified business data, software code, and operations records from bankrupt Spirit Airlines, including 100 million emails and 500 million Microsoft Teams chats, to impr…
Open-source marketing mix modeling (OS-MMM) packages such as Google's Meridian, Meta's Robyn, and PyMC Marketing are gaining traction as privacy changes like GDPR, COPPA, and Apple's IDFA deprecation …