Open-source marketing mix modeling (OS-MMM) packages such as Google's Meridian, Meta's Robyn, and PyMC Marketing are gaining traction as privacy changes like GDPR, COPPA, and Apple's IDFA deprecation …
A senior advertising technology executive argues that agentic advertising, which uses large language models to automate ad buying, must be governed by strict guardrails and human oversight to prevent …
Reddit is cracking down on brands that try to steer community conversations, as marketers increasingly use the platform to influence consumer sentiment and AI results, The Wall Street Journal reports.…
Andrea Kwiatek, director of strategic partnerships at indie agency Goodway Group, said the ad industry cannot move 'full steam ahead' with agentic AI without ensuring it adheres to assigned guidelines…
Hims & Hers was sued by the FTC for allegedly sharing customers' medical and healthcare data with advertisers, highlighting the ad tech industry's persistent trust problem, according to an industry ve…
Three U.S. representatives introduced the Stealth Bot Prohibition Act in late July, a bipartisan bill authored by the News/Media Alliance that would require AI stealth crawlers to disclose their ident…
VideoAmp laid off 20% of its staff, eliminating more than 50 roles including the chief technology officer position, citing adoption of AI agents, according to The Wall Street Journal. Roku reported pl…
OpenAI's ChatGPT advertising platform is accessible with CPC bidding, pixel tracking, conversion APIs, and no minimum spend, but lacks clear measurement, attribution, and transparency, according to Ma…
Google's Buyer Direct, an AI-driven direct sales automation tool built on its ad server, is poised to disrupt ad tech by reducing middlemen and latency, with publishers reporting fees around 10%, acco…
WPP reported a 4.7% year-over-year revenue decline to $6.38 billion in the first half of 2025, but beat analyst estimates and saw its stock gain 29% in a single day, its biggest since its 1995 IPO, as…
The next internet will be built by AI agents acting on behalf of people and enterprises, but while large language models can interpret data, they cannot vouch for its trustworthiness, according to an …
Disney reported Q3 revenue of $25.3 billion, up 7% year-over-year, and increased its share repurchase program to roughly $9 billion from about $7 billion, partly using cash previously set aside for a …
Cuisinart, owned by Conair, found that AI-generated video ads outperformed its in-house video in a one-month A/B test on Amazon, according to Kelsey Smithuysen, Amazon marketing director for Conair. T…
Newton Research launched Unlimited Analytics, a new agentic layer for its AI ad analytics platform that uses causal modeling to predict campaign outcomes, on Tuesday. The tool, which includes agents f…
Chalice AI, a startup co-founded by COO Ali Manning, is rebranding away from the term 'custom algorithm' due to negative associations in the ad industry, and now uses generative AI in its models to he…
The Interactive Advertising Bureau (IAB) published 'Measuring Visibility in the AI Era' on Monday, a set of guidelines for brands and publishers to track AI search analytics, introducing the '4P's of …
The Interactive Advertising Bureau (IAB) published new guidelines on Monday titled 'Measuring Visibility in the AI Era,' proposing a hierarchy of metrics called 'The 4P's of AI Visibility'—presence, p…
PubMatic and Optable have integrated their agentic technologies to enable publishers to monetize first-party data through automated curated programmatic campaigns, with roughly half of the 30 agentic …
Agencies are considering becoming a futures market for tokens by buying wholesale from LLM and cloud providers and reselling to clients at a markup, a model akin to principal media trading with risks …
Time has begun serving ads to AI bots in an attempt to monetize bot traffic, with CEO Jonah Goodhart of Mobian noting that influencing AI agents could become more important than influencing humans. Se…