Brands are increasingly deploying AI-generated virtual influencers for ad campaigns, often without disclosing their synthetic nature, as the industry is projected to grow from $8.3 billion in 2025 to …
LVMH awarded Fairly Made, Bluefish, and Synthesia at its 2026 Innovation Awards during VivaTech, recognizing their work in supply-chain traceability, AI search optimization, and video generation. Chai…
Laura Gonzalez, head of people at AI video company Synthesia, advised against using token consumption as a primary metric for employee AI productivity, telling Business Insider that measuring token us…
Synthesia head of people Laura Gonzalez said companies should stop measuring AI success by token usage, arguing the metric incentivizes the wrong efforts and fails to capture business impact. Instead …
The AI video generation market in mid-2026 has matured into three distinct service models—API aggregators, consumer platforms, and model-direct platforms—with fal.ai offering the cheapest API at $0.05…
Synthesia, an AI video company, partnered with moderation-infrastructure firm Cinder on June 4 to scale its trust and safety operations, assessing every script against policies before the model render…
The BBC opened Thursday's edition of Question Time with AI-generated images of Winston Churchill, Frida Kahlo, Mahatma Gandhi and Emmeline Pankhurst as a staged introduction to a programme about artif…