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[ARTICLE · art-105983] src=machinebrief.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Measure AI Adoption By Outcomes, Not Usage

Victor Riparbelli, CEO of Synthesia, argues in a Forbes Councils article that businesses should measure AI adoption by business outcomes rather than usage metrics, warning that usage-based incentives can lead to gaming the system. He emphasizes building measurement systems that tie AI directly to outcomes such as revenue, cost savings, and customer satisfaction.

read1 min views1 publishedAug 21, 2026
Measure AI Adoption By Outcomes, Not Usage
Image: Machinebrief (auto-discovered)

By Victor Riparbelli, Forbes Councils MemberSource:

Forbes InnovationThe real advantage for businesses is building measurement systems that tie AI to business outcomes, without incentivizing people to game the system.

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source & further reading
machinebrief.com — original article A roadmap for safeguarding against AI bioweapons Three Common Misconceptions About AI Agents That Are Holding Organizations Back 4 Leadership Skills That Matter Most In The Age Of AI
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