{"slug": "measure-ai-adoption-by-outcomes-not-usage", "title": "Measure AI Adoption By Outcomes, Not Usage", "summary": "Victor Riparbelli, CEO of Synthesia, argues in a Forbes Councils article that businesses should measure AI adoption by business outcomes rather than usage metrics, warning that usage-based incentives can lead to gaming the system. He emphasizes building measurement systems that tie AI directly to outcomes such as revenue, cost savings, and customer satisfaction.", "body_md": "# Measure AI Adoption By Outcomes, Not Usage\n\nBy Victor Riparbelli, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)The real advantage for businesses is building measurement systems that tie AI to business outcomes, without incentivizing people to game the system.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/measure-ai-adoption-by-outcomes-not-usage", "canonical_source": "https://www.machinebrief.com/news/measure-ai-adoption-by-outcomes-not-usage-hg3v", "published_at": "2026-08-21 12:15:00+00:00", "updated_at": "2026-08-21 13:15:30.733689+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-products"], "entities": ["Victor Riparbelli", "Forbes Councils", "Synthesia"], "alternates": {"html": "https://wpnews.pro/news/measure-ai-adoption-by-outcomes-not-usage", "markdown": "https://wpnews.pro/news/measure-ai-adoption-by-outcomes-not-usage.md", "text": "https://wpnews.pro/news/measure-ai-adoption-by-outcomes-not-usage.txt", "jsonld": "https://wpnews.pro/news/measure-ai-adoption-by-outcomes-not-usage.jsonld"}}