Iterable CEO Sam Allen said AI is transforming marketing technology by enabling true one-to-one personalization at scale, but cautioned that AI lacks the human context needed to make strategic decisio…
IBM's SVP of marketing and communications, Jonathan Adashek, said at Cannes Lions 2026 that the company's internal AI adoption, dubbed 'client zero,' has driven $4.5 billion in savings over three year…
Forcing AI adoption from the top creates anxiety and resistance inside marketing teams, warns Rafa Flores, chief product and growth officer at Treasure AI, in an interview at Cannes Lions 2026. Flores…
Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…