09:30
2026-07-22
adweek.com
artificial-intelligence
Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
Forcing AI adoption from the top creates anxiety and resistance inside marketing teams, warns Rafa Flores, chief product and growth officer at Treasure AI, in an interview at Cannes Lions 2026. Flores…