Cannes Lions 2026

IBM's SVP of marketing and communications, Jonathan Adashek, said at Cannes Lions 2026 that the company's internal AI adoption, dubbed 'client zero,' has driven $4.5 billion in savings over three year…

Adobe Chief Marketing Officer and EVP of Global Marketing Lara Balazs said at the Cannes Lions 2026 festival that enterprise AI adoption is shifting from fear to confidence, citing the NFL, Disney, L'…

Forcing AI adoption from the top creates anxiety and resistance inside marketing teams, warns Rafa Flores, chief product and growth officer at Treasure AI, in an interview at Cannes Lions 2026. Flores…