Lara Balazs

Adobe Chief Marketing Officer and EVP of Global Marketing Lara Balazs said at the Cannes Lions 2026 festival that enterprise AI adoption is shifting from fear to confidence, citing the NFL, Disney, L'…

Lara Balazs, Adobe's chief marketing officer, says CMOs are being forced to rethink marketing strategy as product discovery shifts from search engines to AI-driven interfaces, with metrics like search…