Black Kite announced BlkSeal, a product aimed at closing what data scientist and author describes as the accountability gap in AI, citing IDC's estimate that enterprises created 6.9 petabytes of data …
IBM's SVP of marketing and communications, Jonathan Adashek, said at Cannes Lions 2026 that the company's internal AI adoption, dubbed 'client zero,' has driven $4.5 billion in savings over three year…
Mark Kirkham, CMO of PepsiCo Beverages U.S., said at Cannes Lions 2026 that AI has moved from hype to everyday marketing work, with disruption cycles collapsing from five to ten years to five to ten m…
Forcing AI adoption from the top creates anxiety and resistance inside marketing teams, warns Rafa Flores, chief product and growth officer at Treasure AI, in an interview at Cannes Lions 2026. Flores…
Agencies face pressure as AI tools like ChatGPT commoditize content production, but the real threat is that AI has replaced what agencies traditionally charge for, not the agencies themselves. Omnicom…
Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…
Top marketers are advising AI companies to rebrand by adopting Procter & Gamble's human-centric marketing approach and forming an independent think tank to address job displacement, as public trust in…