11:04
2026-08-11
adweek.com
artificial-intelligence
Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
IBM's SVP of marketing and communications, Jonathan Adashek, said at Cannes Lions 2026 that the company's internal AI adoption, dubbed 'client zero,' has driven $4.5 billion in savings over three yearβ¦