Jill Kramer, chief marketing and communications officer at Mastercard, argued at Cannes Lions 2026 that the marketing industry must stop forcing itself into false binaries such as AI vs. creativity an…
OpenAI debuted ChatGPT as an advertising platform at the Cannes Lions festival, projecting $2.5 billion in ad revenue by 2026 and $100 billion by 2030. Early CPM pricing dropped from $60 to $25 in ten…
OpenAI expanded its ChatGPT advertising pilot to South Korea, the sixth market after the US, UK, Canada, Australia and New Zealand. Ads appear only on Free and Go tiers for adult users, labeled as spo…
OpenAI's ad partner Criteo cut its minimum ad spend requirement from $50,000 to $10,000 and will match client spending dollar-for-dollar to lower barriers for ChatGPT advertising. The incentives come …